ManagementManagementhttp://repository.president.ac.id/xmlui/handle/123456789/102024-03-29T08:03:34Z2024-03-29T08:03:34ZETHNOCENTRISM, PATRIOTISM AND THEORY OF PLANNED BEHAVIOR ON CONSUMER PURCHASE INTENTION TOWARDS FRUIT: STUDY IN CIKARANGFatiha, Rindu Anditahttp://repository.president.ac.id/xmlui/handle/123456789/114682023-05-30T01:22:42Z2019-01-01T00:00:00ZETHNOCENTRISM, PATRIOTISM AND THEORY OF PLANNED BEHAVIOR ON CONSUMER PURCHASE INTENTION TOWARDS FRUIT: STUDY IN CIKARANG
Fatiha, Rindu Andita
Fruit plays an important part in maintaining people fit and healthy. This is because
fruit contained with healthy nutrients needed to help the body function well which
makes it essential to consume in daily life. Indonesia itself is an agricultural country
a rich with various kinds of fruit that useful in supporting sources of income, and
absorbing labor. However, the excessive quantity of imported fruits entering
Indonesia has led to the competition between local and imported fruit. This research
aims to specify the dominant factors of imported fruit purchase intention by
adopting Ethnocentrism, Patriotism, and Theory of Planned Behavior model which
encompasses attitude, subjective norms, and perceived behavioral control. The
research was using convenience sampling method and conducted by distributing
the printed questionnaires to fruit consumers on working age in West Java,
Indonesia and utilized 85 data. The research was deployed factor analysis method
which resulted in two dominant factors namely ‘Information Sensitivity’ and ‘Local
Concern.
2019-01-01T00:00:00ZTHE INFLUENCES OF FINANCIAL, ENTREPRENEURIAL EDUCATION, AND SOCIAL SUPPORT TOWARDS BUSINESS PERFORMANCE OF WOMEN OWNED-SMES IN JAKARTAGabyhttp://repository.president.ac.id/xmlui/handle/123456789/114672023-05-30T01:19:59Z2019-01-01T00:00:00ZTHE INFLUENCES OF FINANCIAL, ENTREPRENEURIAL EDUCATION, AND SOCIAL SUPPORT TOWARDS BUSINESS PERFORMANCE OF WOMEN OWNED-SMES IN JAKARTA
Gaby
The purpose of this research is to find out the influence of source of finance,
entrepreneurial education, and social support towards business performance of
women SMEs in Jakarta area. A total of 146 valid online questionnaires were
obtained to empirically test the structural model of the research. Financial,
Entrepreneurship Education, and Social Support are the independent variables
while Business Performance is the dependent variable. The questionnaire used
Likert scale (1 – 5; Strongly Disagree – Strongly Agree) with the convenient
sampling method in Jakarta area only. Data analysis is done through validity and
reliability test, followed by classic assumption test as well as multiple regression,
both to confirm the hypotheses. The result confirms that source of finance,
entrepreneurial education, and social support influence significantly on the
performance of women SMEs. The study focuses on women entrepreneurs
around Jakarta area only, and should owned SMEs for at least a year.
2019-01-01T00:00:00ZHOW DO ORGANIZATIONS IMPLEMENT HR ROLES TO ADDRESS THE CHALLENGES OF INDUSTRY 4.0? AN ANALYSIS OF EMPLOYEES PERCEPTIONThe, Ester Lisa Muliahttp://repository.president.ac.id/xmlui/handle/123456789/114612023-05-23T09:57:58Z2019-01-01T00:00:00ZHOW DO ORGANIZATIONS IMPLEMENT HR ROLES TO ADDRESS THE CHALLENGES OF INDUSTRY 4.0? AN ANALYSIS OF EMPLOYEES PERCEPTION
The, Ester Lisa Mulia
The implementation of HR roles is very critical and beneficial for the companies
to address the challenges of industry 4.0. This research aims to evaluate the
perception of employees related how they perceive their organization is
implementing the HR roles which are strategic partner, administrative expert,
employee champion, change agent by Ulrich and identify the dominant factors of
HR roles that contribute in HRM effectiveness. Data from a survey collected from
160 respondents which are employees within five industries (food and beverages,
chemicals, electronics, automotive, apparel and products) not included HR
department. Data was Analyzed using factor analysis. Findings shows that there
are two factors which contribute in the HRM effectiveness. The first factor is the
combination between strategic partner and change agent, the second factor is
employee champion. Employees perceive HR roles as administrative the most
likely to be performed and change agent is the least performed role. Furthermore,
the implementation of HR roles as employee champion, change agent, strategic
partner is really important and needs to be improved. In addition, with this
research, the researcher has contribute to added study in Indonesia and updated
research in Indonesia related with HR roles.
2019-01-01T00:00:00ZTHE EFFECT OF SOCIAL VALUE, PRICE UTILITY, SATISFACTION AND AESTHETIC ON PURCHASE INTENTION OF VIRTUAL GOODS IN ONLINE GAMESSambe, Alberta Honylia Novitasarihttp://repository.president.ac.id/xmlui/handle/123456789/114602023-05-23T09:49:01Z2019-01-01T00:00:00ZTHE EFFECT OF SOCIAL VALUE, PRICE UTILITY, SATISFACTION AND AESTHETIC ON PURCHASE INTENTION OF VIRTUAL GOODS IN ONLINE GAMES
Sambe, Alberta Honylia Novitasari
Due to the development of internet nowadays, people utilize it with games and it
results in the development of gaming industries that leads to strong existence of
virtual economy. However, the development of the gaming industry in Indonesia
was indeed a little late compared to other countries. This study generates a new
perspective that describes purchase intention on virtual goods in Massively
Multiplayer Online Social Games (MMOSG), called Audition, in Indonesia. This
research is done through a survey by using questionnaire which acquired200
Audition players as respondents. The data processing used is structural equation
modeling.Results of the study show factors that significantly influence purchase
intention on virtual goods are social value and aesthetic in which purchase
intention affects actual purchase behavior, while price utility and satisfaction do
not influence purchase intention.
2019-01-01T00:00:00Z