http://repository.president.ac.id/xmlui/handle/123456789/1195 2026-04-07T23:35:10Z 2026-04-07T23:35:10Z Rahmadiani, Sarah Fadillah http://repository.president.ac.id/xmlui/handle/123456789/11508 2023-05-31T02:37:26Z 2015-01-01T00:00:00Z

INFLUENCE OF CELEBRITY ENDORSEMENT TOWARD PURCHASE INTENTION ON LOCAL COSMETICS: A SURVEY OF FEMALE YOUNG-ADULTS ON WARDAH COSMETICS IN JABODETABEK, INDONESIA Rahmadiani, Sarah Fadillah Indonesia as the 4th largest-population country in the world, provides appealing opportunities for cosmetics industry. Cosmetics available in Indonesia are both imported and local, thus creating tougher competition. In order to survive, local cosmetics must strive hard by improving efforts on Promotion, which one of the tool is celebrity endorsement shown in advertisement. Wardah, as one of the local cosmetics player, is striking on using this tool and spending huge budget on it. Though the use of celebrity endorsement is common, its effectiveness is still questionable. This research analyzes the influence of Celebrity Endorsement, which will be mediated by Attitude toward the Ad and Brand, toward Consumers’ Purchase Intention on Wardah. The survey is conducted on female young-adults whose age ranging from 17-30 and live in Jakarta, Bogor, Depok, Tangerang, and Bekasi (Jabodetabek) region. The result of this research is expected to be helpful for local cosmetics to evaluate the effectiveness of celebrity endorsement. The primary data were collected through electronically distributed questionnaire spread on internet. With the total 360 respondents as sample size, the data obtained was processed through statistical software by using factor analysis and structural equation modelling. It was found that consumers’ Purchase Intention is not necessarily influenced only by Celebrity Endorsement, rather by the series of significant relationship between Celebrity Endorsement – Attitude toward the Ad – Attitude toward the Brand. Therefore, local cosmetic companies are recommended to not only hire attractive and famous celebrity to be endorser of products, but also improve the quality of advertisement to improve consumers’ positive attitude toward brand and greater purchase intention.

2015-01-01T00:00:00Z ZhiYu, Zou http://repository.president.ac.id/xmlui/handle/123456789/11507 2023-05-31T02:17:08Z 2015-01-01T00:00:00Z

THE FACTORS THAT INFLUENCE SUCCESS SUCCESION IN FAMILY BUSINESS A CAS E IN FUJIAN, CHINA ZhiYu, Zou This research aims to study Factors Influence Success Succession in Family Business: Research Case in Fujian, China. This research studied non-family members within top management, decision making authority, succession planning and founder influence. However, research indicated that other factors such as success influence, successor influence, going public and financial management are not relevant factors influencing family business. Data collection using random method in 3 city of FuJian include interview and friendship help. The sample size consist 300 people covering three aspects about food restaurant, clothes and leisure elegant drink shop in cities PuTian, QuanZhou and ShiShi from FuJian province . The finding result show the factors influencing the success of family business succession in Fujian are (Non-Family Members within Top Management, Decision Making Authority, Founder Influence and Successor Influence, Going Public and Strategic Planning), according to postulated, while the other factors (Succession Planning and Financial Management) have not obvious influencing contrary to what has been postulated in the beginning of the research. Improve the good practice of succession planning, pay attention to preparation for succession process, play more active role for the successor, cultivate successor approvability to family business through external and internal factor, founder participate company activities frequently.

2015-01-01T00:00:00Z Qiaoqin, Zhou http://repository.president.ac.id/xmlui/handle/123456789/11506 2023-05-31T02:08:03Z 2015-01-01T00:00:00Z

THE ANALYSIS OF SME INTERNATIONALIZATION DEVELOPMENT FASCTORS ( A CASE OF SMEs IN ANHUI ) Qiaoqin, Zhou Now days, SMEs internationalization has become the enterprise development trend. T heses researches based on the previous research about the factors that influences SMEs internationalization development, and use the questionnaire to get the primary data and adopted SPSS 16.0 analysis the data and factor so that determine whether those f actor that researcher choose from the previous research is dominant factors. A t the first chapter, researcher would like to show you the factors that needs present in that research and make the hypothesis. A t the following chapter, researcher would like to gives you the literature review about SME and SMEs internationalization development, and what are those factors in detail. F or this research, researcher use the quantity research method, there are so many data that were get from responders, researcher will analysis the data by validity test and reliability test first to delete some unvalued variables. A nd then researcher would like to use the factor analysis in chapter 4. T his analysis will show you some tables and figures such as: KMO and Bartle s te st; Screen plot; Communalities and so on. A t the last, the researcher will show you the new factors that come from arrange variables; those new factors are the really important parts to see what factors are the dominant factors that influence Chinese SMEs developments. A nd this research would like to provide a study model for those who want to research this topic.

2015-01-01T00:00:00Z Ming, Liu Kai http://repository.president.ac.id/xmlui/handle/123456789/11505 2023-05-31T02:02:49Z 2015-01-01T00:00:00Z

FACTORS INFLUENCING COLLEGE STUDENTS BUYING THROUGH ONLINE SHOPPING: (A CASE OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY) Ming, Liu Kai This study was about the dominant factors influencing customers ’ choice of Jingdong Mall online shopping. And e-commerce has experienced rapid growth since the early years in China. It is important to find out the factors that influence the customer choice of Jingdong Mall.This research comprises of one dependent variable (online shopping behavior) and four independent variables (Website design, Reliability, Customer service, Trust ). Quantitative survey was chosen as the method of this research with online shopping behavior in president university as the population, and purposive or judgmental technique as the sampling technique. In this thesis, the researcher used questionnaires with Likert scales and 260 samples as quantitative method and SPSS 20 to analyze the collected data method. The researches set up 4 independent variables that might influence customer choice of Jingdong Mall. From the outcome of research, the researcher found out among the four variables. Reliability is the main factors that influence customer choice of Jingdong Mall. Whereas Website designs, Customer service and Trust have not much impact towards customer choice of Jingdong Mall.

2015-01-01T00:00:00Z