2015http://repository.president.ac.id/xmlui/handle/123456789/11952024-03-28T15:48:56Z2024-03-28T15:48:56ZINFLUENCE OF CELEBRITY ENDORSEMENT TOWARD PURCHASE INTENTION ON LOCAL COSMETICS: A SURVEY OF FEMALE YOUNG-ADULTS ON WARDAH COSMETICS IN JABODETABEK, INDONESIARahmadiani, Sarah Fadillahhttp://repository.president.ac.id/xmlui/handle/123456789/115082023-05-31T02:37:26Z2015-01-01T00:00:00ZINFLUENCE OF CELEBRITY ENDORSEMENT TOWARD PURCHASE INTENTION ON LOCAL COSMETICS: A SURVEY OF FEMALE YOUNG-ADULTS ON WARDAH COSMETICS IN JABODETABEK, INDONESIA
Rahmadiani, Sarah Fadillah
Indonesia as the 4th largest-population country in the world, provides appealing
opportunities for cosmetics industry. Cosmetics available in Indonesia are both imported
and local, thus creating tougher competition. In order to survive, local cosmetics must
strive hard by improving efforts on Promotion, which one of the tool is celebrity
endorsement shown in advertisement. Wardah, as one of the local cosmetics player, is
striking on using this tool and spending huge budget on it. Though the use of celebrity
endorsement is common, its effectiveness is still questionable. This research analyzes the
influence of Celebrity Endorsement, which will be mediated by Attitude toward the Ad
and Brand, toward Consumers’ Purchase Intention on Wardah. The survey is conducted
on female young-adults whose age ranging from 17-30 and live in Jakarta, Bogor, Depok,
Tangerang, and Bekasi (Jabodetabek) region. The result of this research is expected to be
helpful for local cosmetics to evaluate the effectiveness of celebrity endorsement. The
primary data were collected through electronically distributed questionnaire spread on
internet. With the total 360 respondents as sample size, the data obtained was processed
through statistical software by using factor analysis and structural equation modelling. It
was found that consumers’ Purchase Intention is not necessarily influenced only by
Celebrity Endorsement, rather by the series of significant relationship between Celebrity
Endorsement – Attitude toward the Ad – Attitude toward the Brand. Therefore, local
cosmetic companies are recommended to not only hire attractive and famous celebrity to
be endorser of products, but also improve the quality of advertisement to improve
consumers’ positive attitude toward brand and greater purchase intention.
2015-01-01T00:00:00ZTHE FACTORS THAT INFLUENCE SUCCESS SUCCESION IN FAMILY BUSINESS A CAS E IN FUJIAN, CHINAZhiYu, Zouhttp://repository.president.ac.id/xmlui/handle/123456789/115072023-05-31T02:17:08Z2015-01-01T00:00:00ZTHE FACTORS THAT INFLUENCE SUCCESS SUCCESION IN FAMILY BUSINESS A CAS E IN FUJIAN, CHINA
ZhiYu, Zou
This research aims to study Factors Influence Success Succession in Family Business: Research Case in Fujian, China. This research studied non-family members within top management, decision making authority, succession planning and founder influence. However, research indicated that other factors such as success influence, successor influence, going public and financial management are not relevant factors influencing family business. Data collection using random method in 3 city of FuJian include interview and friendship help. The sample size consist 300 people covering three aspects about food restaurant, clothes and leisure elegant drink shop in cities PuTian, QuanZhou and ShiShi from FuJian province . The finding result show the factors influencing the success of family business succession in Fujian are (Non-Family Members within Top Management, Decision Making Authority, Founder Influence and Successor Influence, Going Public and Strategic Planning), according to postulated, while the other factors (Succession Planning and Financial Management) have not obvious influencing contrary to what has been postulated in the beginning of the research. Improve the good practice of succession planning, pay attention to preparation for succession process, play more active role for the successor, cultivate successor approvability to family business through external and internal factor, founder participate company activities frequently.
2015-01-01T00:00:00ZTHE ANALYSIS OF SME INTERNATIONALIZATION DEVELOPMENT FASCTORS ( A CASE OF SMEs IN ANHUI )Qiaoqin, Zhouhttp://repository.president.ac.id/xmlui/handle/123456789/115062023-05-31T02:08:03Z2015-01-01T00:00:00ZTHE ANALYSIS OF SME INTERNATIONALIZATION DEVELOPMENT FASCTORS ( A CASE OF SMEs IN ANHUI )
Qiaoqin, Zhou
Now days, SMEs internationalization has become the enterprise development
trend. T heses researches based on the previous research about the factors that
influences SMEs internationalization development, and use the questionnaire
to get the primary data and adopted SPSS 16.0 analysis the data and factor so
that determine whether those f actor that researcher choose from the previous
research is dominant factors.
A
t the first chapter, researcher would like to show you the factors that needs
present in that research and make the hypothesis. A t the following chapter,
researcher would like to gives you the literature review about SME and SMEs
internationalization development, and what are those factors in detail. F or this
research, researcher use the quantity research method, there are so many data
that were get from responders, researcher will analysis the data by validity test
and reliability test first to delete some unvalued variables. A nd then researcher
would like to use the factor analysis in chapter 4. T his analysis will show you
some tables and figures such as: KMO and Bartle s te st; Screen plot;
Communalities and so on.
A
t the last, the researcher will show you the new factors that come from
arrange variables; those new factors are the really important parts to see what
factors are the dominant factors that influence Chinese SMEs developments.
A nd this research would like to provide a study model for those who want to
research this topic.
2015-01-01T00:00:00ZFACTORS INFLUENCING COLLEGE STUDENTS BUYING THROUGH ONLINE SHOPPING: (A CASE OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY)Ming, Liu Kaihttp://repository.president.ac.id/xmlui/handle/123456789/115052023-05-31T02:02:49Z2015-01-01T00:00:00ZFACTORS INFLUENCING COLLEGE STUDENTS BUYING THROUGH ONLINE SHOPPING: (A CASE OF CHINESE STUDENTS AT PRESIDENT UNIVERSITY)
Ming, Liu Kai
This study was about the dominant factors influencing customers ’ choice of
Jingdong Mall online shopping. And e-commerce has experienced rapid growth since
the early years in China. It is important to find out the factors that influence the
customer choice of Jingdong Mall.This research comprises of one dependent variable
(online shopping behavior) and four independent variables (Website design,
Reliability, Customer service, Trust ). Quantitative survey was chosen as the method
of this research with online shopping behavior in president university as the
population, and purposive or judgmental technique as the sampling technique. In this
thesis, the researcher used questionnaires with Likert scales and 260 samples as
quantitative method and SPSS 20 to analyze the collected data method. The
researches set up 4 independent variables that might influence customer choice of
Jingdong Mall. From the outcome of research, the researcher found out among the
four variables. Reliability is the main factors that influence customer choice of
Jingdong Mall. Whereas Website designs, Customer service and Trust have not much
impact towards customer choice of Jingdong Mall.
2015-01-01T00:00:00Z