http://repository.president.ac.id/xmlui/handle/123456789/12598 2026-04-07T15:04:37Z 2026-04-07T15:04:37Z Nurmaida, Wida http://repository.president.ac.id/xmlui/handle/123456789/12627 2025-04-30T13:12:56Z 2024-01-01T00:00:00Z

IMPACT OF INCENTIVE CHANGES ON CUSTOMER RETENTION: A COMPARATIVE STUDY OF 10% DISCOUNT VS. POINT SYSTEM AT ZOYA JABABEKA Nurmaida, Wida Purpose - This study evaluates at how changing from a 10% discount incentive to a point system affects customer loyalty and buying behaviour at Zoya Jababeka. Furthermore, it aims to examine the impact of new incentives to drive sales. It is believed that the findings of this study will help Zoya Jababeka make better decisions and add to understanding of loyalty and retention of customers in the Muslim fashion sector. Methodology - The study employs a combination method approach, integrating quantitative experiments and qualitative interviews. The sample comprises 90 respondents over two months, divided into control, 10% discount, and points system groups. Quantitative instruments derive from point-of-sale sales data, while qualitative tools consist of questionnaires and interviews. Findings - Changes in incentives between the control and the discount group, as well as the control and the point group, had no significant impact on visit frequency or purchases amount. However, there was a significant difference in the number of purchases between the discount and the point group, but not in the frequency of visits Practical Implications - The study provides insights for retail store in managing the transition from discount to points to enhance customer satisfaction and sales. Effective communication about point incentive benefits, regular program evaluations, and customer service improvement are crucial for sustaining it. Original/Value - This research serves as the first model to evaluate the impact of incentive changes on customer satisfaction and retail fashion store sales.

2024-01-01T00:00:00Z Fadillah, Fahmi http://repository.president.ac.id/xmlui/handle/123456789/12626 2025-04-30T13:08:57Z 2024-01-01T00:00:00Z

EXAMINING LOGISTICS AND E-SECURITY TO ENHANCE CUSTOMER SATISFACTION, TRUST, AND LOYALTY: A STUDY IN THE GREATER JAKARTA ECOMMERCE PLATFORM SECTOR Fadillah, Fahmi Purpose - E-commerce plays a big role in Indonesia's digital economy. However, the problem is that the level of loyalty of e-commerce users is not commensurate with the growth of e-commerce users, so total revenue from 2021 to 2023 will experience a decline. Therefore, this research aims to identify loyalty, influenced by logistics and e-security, which is mediated by customer satisfaction and trust in e-commerce users in Greater Jakarta. Design/Method - This study applied quantitative research methods by developing a research instrument and then collecting data using a purposive sampling technique. A total of 260 data were collected from people in Greater Jakarta. The data collected in this study were analyzed using Partial Least Squares Structural Equation Model (PLS-SEM). Findings - All hypotheses in this study are accepted and have a significant effect. Logistics affects customer satisfaction, e-security affects customer satisfaction and trust, customer satisfaction affects loyalty, and trust affects loyalty. So, discovered in this study is that logistics and e-security can affect loyalty with the mediation of customer satisfaction and trust variables.

2024-01-01T00:00:00Z Saputera, Gerald Raya http://repository.president.ac.id/xmlui/handle/123456789/12625 2025-04-30T13:03:49Z 2024-01-01T00:00:00Z

THE INFLUENCES OF BRAND AMBASSADOR, BRAND AWARENESS, BRAND IMAGE MEDIATED BY BRAND LOYALTY ON NUSHI-NUSHI REPURCHASE INTENTION Saputera, Gerald Raya Purpose - This research aims to examine the impact of brand ambassador, brand awareness, brand image mediated by brand loyalty on Nushi-nuhsi repurchase intention user in Greater Jakarta. Design/Method - Data was collected through a survey of 98 people who used Nushi-nushi products at the RNI company, including its subsidiaries and the community around Greater Jakarta. SmartPLS for structural equation modeling (SEM) is used for rigorous data analysis and model validation, providing insight into the dynamics between. Findings - Hypothesis in this study 1 was rejected and 3 were accepted, means brand ambassador has no significant impact on brand loyalty. Brand awareness has a significant impact on brand loyalty. Brand image has significant impact on brand loyalty, while brand loyalty has a significant impact on repurchase intention. Practical Implication - The lack of impact from brand ambassadors warrants further investigation to develop more effective strategies in their use. The findings also highlight the need for theoretical models to prioritize strategies that enhance brand awareness through targeted marketing, given its major influence on brand loyalty. Additionally, understanding and cultivating a positive brand image is essential, as it substantially impacts brand loyalty. Finally, the strong correlation between brand loyalty and repurchase intention underscores the importance of considering brand loyalty as a critical predictor of consumer behavior in future research and strategic planning.

2024-01-01T00:00:00Z Sirait, Anatasya Marcelina http://repository.president.ac.id/xmlui/handle/123456789/12624 2025-04-30T12:59:16Z 2024-01-01T00:00:00Z

FACTORS INFLUENCING VEGETABLES AND FRUIT PURCHASE ON E-COMMERCE PLATFORMS IN JAKARTA Sirait, Anatasya Marcelina Purpose: This study examines behavioral factors influencing consumer purchases and marketing methods to increase marketers' understanding and engagement with their target audiences. These factors examine convenience, product quality, price, and branding to understand their influence on consumer behavior and purchasing decisions. This research addresses concerns about effective marketing tactics for various consumer segments. Methodology: Data for this study were collected through a survey of 343 Greater Jakarta consumers using google forms who have recently purchased vegetables from eCommerce. Smart PLS 3 used for the statistical analysis such as the mean, standard deviation of each variable as part of the statistical analyses, which also included model fit testing, determining validity and reliability, testing hypotheses, and calculating R-squared. Findings: The findings of this study highlight the importance of understanding consumer demand, behavior, and attitudes for effective marketing tactics. It emphasizes market research, segmentation, product quality, pricing, and branding, providing valuable insights for future marketing research and practice. Originality/Value: The originality of this research is that it is the first research to examine attitude, subjective norms, perceived behavioural control, customer perceived value, convenience, communication, logistic quality, and purchase intention that influence purchase intention towards purchasing vegetables in E-commerce

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