http://repository.president.ac.id/xmlui/handle/123456789/13190 2026-04-07T22:17:29Z 2026-04-07T22:17:29Z Karlin, Rendy Surya http://repository.president.ac.id/xmlui/handle/123456789/3214 2025-11-28T04:15:46Z 2020-01-01T00:00:00Z

REDESIGN THE VISUAL BRAND IDENTITY OF ONLINE SOUVENIR SHOP RATU LOMBOK Karlin, Rendy Surya The purpose of this project is to do redesign the visual identity of online shop Ratu Lombok for becoming a well known local brand in Indonesia. This project is made because Ratu Lombok brand is inconsistent and make this brand as a weak brand in bran recognition which representing by logo, brand identity, packaging, and media promotions. Most of the customers are hard to recognize and remember Ratu Lombok logo and brand among others competitors. Ratu Lombok also does not use consistent their corporate color which is purple, etc. they also have inconsistent, and less attractive packaging among the competitors. Then, Ratu Lombok have less media promotions and even they do it inconsistently by different style each, make the promotions less effective. The researcher intend to create consistentcy visual brand identity such as logo, corporate colors, attractive design packaging, media promotions, and visual identity book guidance to maintain the visual brand after the redesign and those can help Ratu Lombok for becoming a well known local brand in Indonesia. The limitation of this project is just rebranding activity that related to Visual Communication Design study.

2020-01-01T00:00:00Z Safitri, Riena Diyanti http://repository.president.ac.id/xmlui/handle/123456789/3213 2025-11-28T04:16:09Z 2020-01-01T00:00:00Z

DESIGNING TOURISM CAMPAIGN CONCEPT OF MANDALIKA, LOMBOK TO SUPPORT LOCAL TOURISM AND CULTURE Safitri, Riena Diyanti Lombok’s tourism is escalating throughout the years and became one of the 10 new ‘Bali’ tourism development by the government which especially took place in Mandalika, Central Lombok. Yet unfortunately, in 2018 Lombok faced a force majeure that resulted huge loss in the tourism sector. Facing on the problem identified, the writer would like to spread awareness and interests for people to visit Lombok, especially the Special Economic Zone, Mandalika. This tourism project is purposely done to help building Lombok’s tourism reputation back and gain people’s interests towards Mandalika using social media advertising campaign. This research focused on millennials and generation Z (18-35 years old) as the campaign target users. The methods used for this research project are both quantitative and qualitative, which detailed as survey, in-depth interview, and study literature. The tourism awareness campaign would be in a form of detailed concept including strategy, schedule, copywriting, visual assets and guideline, and contents that will be placed on Instagram, Facebook and Twitter.

2020-01-01T00:00:00Z