http://repository.president.ac.id/xmlui/handle/123456789/13710 2026-04-06T11:26:28Z 2026-04-06T11:26:28Z Fatoni, Muhammad Sahreza http://repository.president.ac.id/xmlui/handle/123456789/13745 2026-02-25T07:26:14Z 2025-01-01T00:00:00Z

BUSINESS PLAN FOR SENDIKALA JAJAN WITH LOCAL CULTURE: MARKETING TRADITIONAL TEMERODOK SNACKS IN THE MODERN MARKET Fatoni, Muhammad Sahreza Sendikala Jajan is a snack startup that incorporates Lombok cultural nuances into its snack products. Temerodok (a typical East Lombok snack) is one of the products Sendikala Jajan aims to market in the modern market. This snack differentiates itself from other Lombok snacks due to its deep cultural elements and values. Sendikala Jajan is also targeting Gen Z and Millennial consumers, as these two generations are well-suited to Sendikala Jajan's digital marketing strategy. The business will also market across various platforms and social media platforms frequently used by Gen Z and Millennials, leveraging marketing analytics and data to optimize promotions. Sendikala Jajan also plans to collaborate with food influencers and integrate packaging with interactive QR codes to enhance consumer education about the culture behind the food. From a financial perspective, Sendikala Jajan projects a much more conservative but still profitable projection, with an annual revenue target of IDR 500 million and a net profit of IDR 150 million. This growth can also be supported by various operations if this business has many consumers, which will be projected with a direct sales model to consumers and also a digital branding strategy that can reduce distribution costs for these snacks while being able to increase business visibility. There is a long-term expansion that includes diversification of this business's products and also increasing regional to global scale by targeting a profit margin of 5% through existing operational efficiencies. At Sendikala Jajan, we also want the products sold not only from the food business but also the opportunity to invest in a business brand that has a strong cultural background by combining digitalization in the brand that will be developed continuously which is expected to be able to bridge tradition with modern lifestyle trends.

2025-01-01T00:00:00Z Audrew, Edelweis http://repository.president.ac.id/xmlui/handle/123456789/13744 2026-02-25T07:23:09Z 2025-01-01T00:00:00Z

THE IMPACT OF WORK-LIFE BALANCE AND TIKTOK EXPOSURE ON JOB SATISFACTION AND WORK ETHIC AMONG GEN Z EMPLOYEES Audrew, Edelweis This study explores the impact of Work-Life Balance and TikTok Exposure on Job Satisfaction and in today’s fast-paced digital era, the expectations and work preferences of Generation Z have become increasingly distinct, shaped by their emphasis on personal well-being and constant exposure to social media platforms like TikTok. While companies strive to attract and retain young talent, little is known about how work-life balance and social media exposure influence Gen Z’s job-related attitudes. This study addresses the research gap by examining how work-life balance and TikTok exposure impact Job Satisfaction and work ethic among Gen Z employees. This research adopts a quantitative approach using path analysis to explore both the direct and indirect relationships between variables. Data were collected through online surveys involving Gen Z employees across different industries in Indonesia. The independent variables are work-life balance and TikTok exposure, while the dependent variables include Job Satisfaction and work ethic. The results of this study are expected to provide valuable insights for HR practitioners and employers in understanding how Gen Z evaluates job opportunities and develops their work values. It also offers a theoretical contribution to the growing discourse on digital media influence and generational workforce behavior.

2025-01-01T00:00:00Z Susilo, Tri http://repository.president.ac.id/xmlui/handle/123456789/13743 2026-02-25T07:20:48Z 2025-01-01T00:00:00Z

DIVERGENT TRAJECTORIES TOWARDS SUSTAINABLE ARTIFICIAL INTELLIGENCE: A STRATEGIC EXAMINATION OF STATE-DRIVEN AND MARKET-LED FRAMEWORKS IN SINGAPORE AND INDONESIA Susilo, Tri This research looks at how Artificial Intelligence (AI) is being used to support sustainability goals in Singapore and Indonesia, two countries with very different paths of development. Singapore takes a government-driven approach with its "Green AI Blueprint," which focuses on strict rules, large public investment in green projects, and a clear system of regulations designed to set global standards in sustainable technology. This top-down strategy has succeeded in creating energy-saving solutions and building strong international credibility. In contrast, Indonesia’s progress is more bottom-up and market-driven. A growing startup community is working on practical solutions to environmental and social challenges, such as making farming more efficient and improving access to finance. This approach is flexible and creative, but it is also slowed down by weak infrastructure and limited government coordination. This study argues that neither model is automatically better. Instead, both offer important lessons for the wider goal of sustainable development. The most valuable progress will come from connecting the strengths of each. The paper puts forward suggestions for building this collaboration—such as helping Indonesia develop stronger institutions for its innovations, while giving Singapore opportunities to test its governance frameworks in real-world and diverse settings.

2025-01-01T00:00:00Z Octavia, Alya Sabrina http://repository.president.ac.id/xmlui/handle/123456789/13742 2026-02-25T07:18:19Z 2025-01-01T00:00:00Z

DIGITAL MARKETING STRATEGY OF JASTIP BANGKOK BUSINESS: A CASE STUDY OF @TITIPDISANGA PROVIDER IN INDONESIA Octavia, Alya Sabrina This research aims to understand how @Titipdisanga builds trust, manages operations, and engages customers using digital tools. The case of Titipdisanga demonstrates how spontaneous entrepreneurship can evolve into a structured business model through strategic digital engagement and operational adaptation. Instagram serves as the main sales platform, while TikTok acts as a visibility driver, enabling the seller to reach new audiences and validate market deman. Key assets of the company include a thorough understanding of its young, fashion- conscious customer base, quick order fulfillment mechanisms, and a personalized strategy that encourages emotional connection and repeat purchases. A qualitative case study approach was adopted, which included in-depth interviews with the business owner and examination of client testimonials. The data were studied to uncover important strategy and operational issues in the Jastip model. The study also looked at digital engagement patterns and the usage of automation to manage orders. According to the findings, Titipdisanga mostly relies on organic social media content to generate client attention and transactions. Trust is built through personal branding, transparency, and active communication. Simple digital technologies such as Google Docs and Instagram features help to support operational operations. Despite logistical challenges, customs hazards, and competitive pressures, the company maintains high customer loyalty and repeat business.

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