http://repository.president.ac.id/xmlui/handle/123456789/26 2026-04-08T11:47:41Z 2026-04-08T11:47:41Z Handoko, Fadia Aldilla http://repository.president.ac.id/xmlui/handle/123456789/11456 2023-05-23T09:14:06Z 2018-01-01T00:00:00Z

ANALYSIS OF BEKASI CITY BRANDING BY HEXAGON MODEL ON INVESTMENT DECISIONS Handoko, Fadia Aldilla The purpose of this study is to determine the influence of city branding to investment decision using Hexagon model. By using Hexagon model, variable used were: Presence, Potential, Place, People, Pulse, Pre-requisites. The problem is Bekasi as a bigger population need a stronger support by megapolitan city. This research uses quantitative research, descriptive method and using multiple regression analysis. A total of 196 respondents were collected, using purposive, snowball and non-probability sampling. The population people that live in Bekasi. This City branding used to develop an identity for Bekasi and promote the city of Bekasi who come from someones mind when seeing and hearing name or word of Bekasi. That to be expected from this city branding of Bekasi design is creating an identity that are very closely with the city of Bekasi that provide proud feeling towards the people who lived in Bekasi. Result of the analysis found that the adjusted R square is 43.7% can be explained by all the variable, whereas the remaining 56.3% of investment decision is influenced by other variables which was not examined in this research, and result from the six independent variable, only place factors, people factors, potential factors and pre-requities factors have a significant influence towards investment decision in Bekasi using Hexagon model.

2018-01-01T00:00:00Z Ellysa, Muthiya Rahma http://repository.president.ac.id/xmlui/handle/123456789/10215 2022-10-19T02:22:43Z 2018-01-01T00:00:00Z

ANALISIS PENGARUH KEPERCAYAAN, KEAMANAN DAN KEMUDAHAN TERHADAP KEPUTUSAN PEMBELIAN DI BITCOIN INDONESIA Ellysa, Muthiya Rahma Bitcoin is one of the cryptographic-based virtual currencies used as a means of payment by certain communities. Bitcoin experienced a very rapid development until its peak in 2017 rose drastically at the end of the year to reach $ 20,000 per coin, but the value of Bitcoin was very volatile so that at the beginning of 2018 Bitcoin experienced a very bad performance down to the price of $ 13,440 per coin. Therefore, this study aims to determine the effect of trust, security, and ease of use decision on buying Bitcoin. The methodology used in this research is a quantitative methodology. The population in the study is Indonesian people who have ever bought Bitcoin. The sample used was 153 respondents who answered the questionnaire. The analysis technique used in this study is multiple linear regression and the results of the study show that the variables of trust, security, and convenience significantly influence Bitcoin both individually and together (simultaneously). Adjusted R square in this study was 0.605.

2018-01-01T00:00:00Z Nabicha, Ismi http://repository.president.ac.id/xmlui/handle/123456789/10214 2022-10-19T02:18:52Z 2018-01-01T00:00:00Z

PENGARUH KEPUASAN KERJA, STRES KERJA DAN LINGKUNGAN KERJA TERHADAP TURNOVER INTENTION PADA KARYAWAN PT. XYZ Nabicha, Ismi Penelitian ini bertujuan untuk melihat sejauh mana pengaruh kepuasan kerja (X1), stres kerja (X2), lingkungan kerja (X3) terhadap turnover intention (Y) terhadap karyawan PT. XYZ. Analisis data menggunakan regresi linear berganda untuk mengetahui signifikansi setiap variabel bebas terhadap variabel terikat. Analisis ini meliputi Analisis Statistik Deskriptif, Uji Validitas, Uji Reliabilitas, Analisis Regresi Berganda, Uji Asumsi Klasik, Uji Hipotesis melalui Uji F dan Uji t, serta analisis Koefisien Determinasi (R²). Sampel penelitian ini sebanyak 60 responden yang menjadi karyawan PT. XYZ. Hasil penelitian menunjukkan bahwa dari tiga variabel yang diujikan, hanya satu variabel yang mempunyai pengaruh terhadap turnover intention PT. XYZ yaitu kepuasan kerja. Dalam melakukan penelitian selanjutnya agar dapat lebih sempurna lagi, maka penulis menyarankan supaya membandingkan antara para karyawan di perusahaan yang sejenis lainnya, sehingga akan diperoleh hasil yang dapat dibandingkan dengan hasil penelitian ini.

2018-01-01T00:00:00Z Triana, Bella Dinda http://repository.president.ac.id/xmlui/handle/123456789/10213 2022-10-19T02:15:28Z 2018-01-01T00:00:00Z

ANALISIS KEPUASAN PELANGGAN PADA RUMAH MAKAN SOP PAK DARSO - CIKARANG Triana, Bella Dinda This study was conducted to determine the factors that influence purchasing decisions, namely, product, price, location, promotion in deciding on purchasing snacks in Cikarang. The data collection research method used is a quantitative method using a questionnaire, with a sample size of 100 people using the purposive method, and the sampling method used by chance as a sample. Based on the results of this study using classic assumptions analysis, hypothesis, and multiple linear regression as follows: Y = 0.117 X1 + 0.101 X2 + 0.011 X3 + 0.649 X4,. Based on the analysis of statistical data, the indicators in this study are valid and reliable. The most influential variables are promotional variables with a regression coefficient of 0.649, while the smallest variable that does not affect is the location variable with a regression coefficient of 0.011.

2018-01-01T00:00:00Z