National Journalhttp://repository.president.ac.id/xmlui/handle/123456789/39082024-03-28T17:18:23Z2024-03-28T17:18:23ZINFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCTS INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH THROUGH PROFESSIONAL CHEF’S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS)Salsabila, Natasya PutriJony Oktavian Haryantohttp://repository.president.ac.id/xmlui/handle/123456789/117052023-09-05T03:42:18Z2021-01-01T00:00:00ZINFLUENCE OF INSTAGRAM CONTENTS TOWARDS BUYING FOOD PRODUCTS INTEREST ON INSTAGRAM (A CASE STUDY OF BUYING INTEREST THROUGH THROUGH PROFESSIONAL CHEF’S INSTAGRAM POST ON PRESIDENT UNIVERSITY STUDENTS)
Salsabila, Natasya Putri; Jony Oktavian Haryanto
Using Instagram for business activities became a specific activity among young people, especially students. One of the online businesses run by young people today was a food and beverage business, the other business was in the clothing and apparel field. The need for food products was increasing on Instagram users who preferred to make online purchases through Instagram. The content of a professional chef's Instagram account was one that influenced individuals to buy food or beverage products through Instagram social media. Professional chef was an interesting profession known by the public and it made young people interested in becoming a professional chef as one of the career professions. Professional chefs also used Instagram media for live career promotion and branding, food product promotions, recipes and even cooking course invitations. The main subject of this research was the Instagram account of a professional chef. The research sample was 218 President University students who had Instagram accounts and made online purchases on Instagram. Data collection used was questionnaires using quantitative research methods. Validity, reliability tests, data analysis used was SEM with SmartPLS. It found that verified Instagram accounts and the intention of following updated Instagram content had influenced the purchase intention of a product, but Instagram content and users' interest in following instagram accounts did not affect the purchase intention of a product.
RESEARCH IN MANAGEMENT AND ACCOUNTING Vol. 4 No. 1 June 2021
2021-01-01T00:00:00ZFACTORS AFFECTING ONLINE BUYING BEHAVIOR FOR MILLENIALUtomo, Kerenhapukh Devi MentariJony Oktavian Haryantohttp://repository.president.ac.id/xmlui/handle/123456789/117042023-09-05T03:23:11Z2021-01-01T00:00:00ZFACTORS AFFECTING ONLINE BUYING BEHAVIOR FOR MILLENIAL
Utomo, Kerenhapukh Devi Mentari; Jony Oktavian Haryanto
The rapid development of information technology including the internet had a great impact on all aspects including the development of business and marketing. This study aims to determine the effect of price perceptions, brand image and website quality on customer satisfaction and the impact to customer loyalty in Shopee’s online shopping which revolves around millennial communities in Jabodetabek area. The purpose of this research is to see the effect of price perception, brand image, and website quality that has been given by Shopee in influencing customer satisfaction and loyalty. Respondents in this study were consumers who had purchased products at Shopee, and the researcher used the Structural Equation Model (SEM) method in processing the data obtained from the 200 respondents. From the results of the hypothesis, it shows that price perception, website quality, and brand image don’t have positive effect on customer satisfaction. Other results also suggest that customer satisfaction do have positive effect on customer loyalty.
Transformatif, Vol. X (1), Mei 2021: hal 99-124
2021-01-01T00:00:00ZEXPLORING MOTIVATIONS OF SOCIAL MEDIA INFLUENCERS AS AN EMERGING JOB MARKETAn, ChongmiJony Oktavian Haryantohttp://repository.president.ac.id/xmlui/handle/123456789/117032023-09-05T03:20:05Z2021-01-01T00:00:00ZEXPLORING MOTIVATIONS OF SOCIAL MEDIA INFLUENCERS AS AN EMERGING JOB MARKET
An, Chongmi; Jony Oktavian Haryanto
The study explores the motivations of female Social Media Influencers (SMIs) in Indonesia during the Covid-19 pandemic. Phenomenological inquiry is adopted to capture the lived experience of the six Instagram SMIs. Two major themes emerge from the findings; 1) SMIs approach Instagram as a portfolio to showcase their values, hobbies and careers and 2) SMIs increasingly perceive Instagram as a source of income, where being SMI is a job rather than a hobby and endorsement as their main job task. In context of self-determination theory, SMI motivations are built on several intrinsic and extrinsic motives and the net value (Intrinsic minus extrinsic) correlates to authenticity of the SMI and their endorsements.
IDEAS: Journal of Management and Technology, 1(1) 2021, 13-23
2021-01-01T00:00:00ZCONSERVATISME: SEBUAH STUDI LITERATURSantosa, Setyarinihttp://repository.president.ac.id/xmlui/handle/123456789/116822023-08-22T03:20:04Z2012-01-01T00:00:00ZCONSERVATISME: SEBUAH STUDI LITERATUR
Santosa, Setyarini
Pergeserean isu sentral dari prinsip konservatisme kc pnnstp neutralitas menyebabkan terbukanya area penelitian baru yang perlu terus dilakukuan dalam penelitian teori akuntansi, khususnya yang terkait dengan earning quality.
Tulisan ini merupakan studi literatur yang dapat dilanjutkan dengan penelitian-penelitian berikutnya terkait dengan konservatisme dan earning quality. Dibagian awal akan dikemukakan mengenai konservatisme dan tipe konservatisme yaitu conditional conservatism dan unconditional conservistm.
Setelah itu akan dibahas mengenai pengukuran lconservahsme sebaga1 sebuah theoretical construct dan kemudian dilanjutkan dengan bahasan mengenai identifikasi atau mapping area riset yang dapat dilakukan.
Journal of Accounting & Management Research, Vol. VII No. 02, Desember 2012
2012-01-01T00:00:00Z