http://repository.president.ac.id/xmlui/handle/123456789/4358 2026-04-08T00:51:34Z 2026-04-08T00:51:34Z Saragih, Vanilla Folia Imvrina http://repository.president.ac.id/xmlui/handle/123456789/6153 2021-11-18T03:33:59Z 2020-01-01T00:00:00Z

DESIGNING SOCIAL MEDIA CAMPAIGN CONCEPT OF ONLINE SEXUAL HARASSMENT TO CHANGE PEOPLE PERCEPTION IN SEXUALISING PEERS ON INSTAGRAM Saragih, Vanilla Folia Imvrina Online sexual harassment not only take place in urban or domestic place, but now digitally. Indonesia has an increase of 300% for sexual cyber crime cases since 2018. The problem that can be identified is the lack of boundaries that can be tolerated in the online society about the sexual commentary. This research is about designing a social media campaign on Instagram to help people establish the boundaries of online sexual harassment using Instagram features. This study use qualitative research with an in depth-interview, virtual observation on current trending social media profile and literature review. Later, the data collected will be used as material for creating a design solution. Based on the research, the success of this social media campaign is determined by the campaign concept ideas, communication strategy, way of delivering content on visual and copywriting, that changes the audience perception about sexual commentary. The communication strategy and way of delivering content on its visual and copywriting are became the most important part to change the audience perception in this research.

2020-01-01T00:00:00Z Fitri, Ulfa Dinyah http://repository.president.ac.id/xmlui/handle/123456789/4479 2021-09-28T03:49:30Z 2020-01-01T00:00:00Z

THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS IMPLEMENTATION TOWARDS THE BRAND AWARENESS OF BLANJA.COM Fitri, Ulfa Dinyah Online shoppers in Indonesia are increasing today. According to McKinsey report (2018), there are around 30 million online shoppers and will increase by about 9% in 2020 with largest population of it are those aged 19 to 30 years old. The purpose of this study is to identify the influence of the integrated marketing communication elements implementation towards the brand awareness of BLANJA.com. The method used in this research is quantitative with an explanatory research approach. The data is collected through online questionnaires that are spread to BLANJA.com customers and the prospects. The sample used in the research is 121 respondents with purposive sampling technique. While the analysis technique used is Multiple Regression with the use of SPSS 25.0. This research demonstrates that the advertising, sales promotion, public relation, and digital communication have a significant influence simultaneously towards the brand awareness of BLANJA.com, with the Coefficient of Determination is 80,7%. While, the digital communication has the most significant influence partially towards the brand awareness of BLANJA. Followed by the public relation and advertising which also have a significant influence partially towards the brand awareness of BLANJA.com.

2020-01-01T00:00:00Z Nugraha, I Gede Wika Taruna http://repository.president.ac.id/xmlui/handle/123456789/4478 2021-09-28T03:46:43Z 2020-01-01T00:00:00Z

@NIVEAMEN_ID CAMPAIGN: A SOCIAL SEMIOTIC ANALYSIS ON INDONESIAN MEN SKIN CARE PRODUCTS Nugraha, I Gede Wika Taruna The explosive growth of the beauty industry in Indonesia has led to a plethora of beauty products for men. One of the brands for men's beauty products is Nivea Men, with several branches including in Indonesia. Facing a digital era where social media is taking an important role in constructing social culture and guiding people's perceptions, since September 2017 Nivea generates this opportunity by creating a campaign named “Real Men” on their official Instagram account @Niveamen_id for Indonesia. The content consists of photos, videos, and captions related to their product. Therefore, this research is done to reveal the representation of “Real Men” in Indonesia as depicted by @Niveamen_id. This research uses qualitative method with purposive sampling technique to collect the data. Since this research analyzes both image and verbal texts, then social semiotics and visual grammar are employed as the theoretical frameworks. Finally, several categories of “Real Men” are found, including loving sports, having healthy skin, using beauty products, fashionable, caring with environments and community, energetic, and obeying regulations.

2020-01-01T00:00:00Z Dewi, Ni Putu Eka Budi Pradnya Wulandari http://repository.president.ac.id/xmlui/handle/123456789/4477 2021-09-28T03:42:17Z 2020-01-01T00:00:00Z

CULTURAL DIPLOMACY IN STRENGTHENING THE IMAGE OF INDONESIAN NATION THROUGH CIRCUIT OF CULTURE: FINAL PERFORMANCE OF INDONESIAN ARTS, AND CULTURE SCHOLARSHIP 2019 Dewi, Ni Putu Eka Budi Pradnya Wulandari Indonesian Arts and Culture Scholarship (IACS) along with Indonesia Channel (INCHAN) that displays Indonesian arts, and culture is a program which is held by The Directorate of Public Diplomacy, the Ministry of Foreign Affairs of the Republic of Indonesia. This program was started in 2003, and still continuing until now. This program is actually a good opportunities for Indonesia to spread Indonesian values by forming nation-branding, and creating nation image through soft-diplomacy. This research analyzes how the Final Performance of IACS 2019 is created, distributed, and consumed by the audiences in branding Indonesia. This Final Performance of IACS 2019 was being analyzed using Circuit of Culture model to disclose the messages behind each element that conveyed, to know how MoFA created, and distributed the messages as well as to know how the audiences consumed the messages. Data were taken based on interview, social media, official website of MoFA, news articles, and government document. The results are MoFA gives intended message in creating the final performance of IACS 2019 in which six identities throughout the performance. In implementing this program, there is regulation that governing the program in accordance with the MoFA foreign policy. The use of media to communicate the final performance of IACS program is not optimal because MoFA focuses on the design of delivering messages to the audiences. MoFA successfully communicated the event which can be seen from audiences give overall good interpretation, as they say that Indonesia is a country that has variety of arts, and culture.

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