http://repository.president.ac.id/xmlui/handle/123456789/11257 2026-04-07T11:49:18Z http://repository.president.ac.id/xmlui/handle/123456789/11262 PERFORMANCE IMPROVEMENT OF CONTINUOUS HOT-DIP GALVANIZING LINE (CGL) WORK ROLL SURFACE HARD CHROME Nuragust, Yoji Continuous Hot-Dip Galvanizing Line (CGL) is a supporting facility in automotive industry. This facility produces the steel sheets with mechanical specifications, surface flatness, surface roughness and other parameters which needed by the automotive industry. The company under study focused on defect reduction in CGL work roll surface hard chrome. The company received order for 1,386 unit between January 2019 and November 2021. During this term there were some defects of products as many as 196 units, or 14.14 % of total or in Defect per Million Opportunity (DPMO) is 28,283 unit. This is above the expectation which is 3.25% based on best practice in the industry. This study applied Six Sigma methodology. The method is well-known as DMAIC flow to identify faults in the work roll repair process, assess and establish their causes, and make recommendations for process changes to eliminate defects. Define phase covered the project charter creation for this process improvement project, starts with VOC (Voice of Customer), define CTQ (Critical to Quality), and process mapping. A control chart and a Pareto chart were applied to find the highest number faults which were the errors in chrome plating thickness. Defect rate and Capability Index were also computed to assess the status and the goals for improvement. To discover the most impacting factors, the Analyze phase examines the cause-and-effect diagram. The application of multi linear regression to analyze defect causes and generate improvement methods to reduce defect rates. The regression equation was identified significant factors to be utilized to adjust the repair thickness. The results showed that a reduction in DMPO to 9,756 units or an improvement of 65.51% in DPMO, 12.61% in Sigma level and 12.28% in capability index were found during validation. This has impacted to positive performance of company quality. 2022-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/11261 THE DETERMINANTS ON COST OF DEBT IN THE MANUFACTURING INDUSTRY Gea, Wira Wijaya The manufacturing industry is the biggest contributor to the gross domestic product of Indonesia. The cost of debt is one of the factors for manufacturing companies in carrying out their operations. Lowering the cost of debt could attract manufacturing companies to raise funds through debt that will help the companies generate profit. The purpose of this research is to figure out the impact of factors that may affect the cost of debt in the Indonesian manufacturing industry. This study is a quantitative research that uses multiple regression as statistical analysis to test the hypotheses by using E-views 10 as a tool. The data population is manufacturing firms in Indonesia and samples are manufacturing firms listed on Indonesia Stock Exchange for 2015-2019. The results show that institutional ownership, debt to equity ratio, and interest coverage ratio impact the cost of debt. The implication is the institutional owners hold the majority of ownership thus the policy of the company is mostly decided by institutional ownership. This also explains that the creditors consider the direct aspects related to debt, in this study are a debt to equity ratio and interest coverage ratio. While managerial ownership, firm size, and return on assets do not impact the cost of debt. The small proportion of managerial ownership makes the most of the company’s decisions are not based on the managerial owners. Then, the profitable company chooses the retained earnings instead of borrowing the debt to minimize the expense in serving the interest. Thus, profitability does not impact the cost of debt. 2022-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/11260 CONSUMER BEHAVIOR ANALYSIS OF BTS’ DIGITAL MARKETING STRATEGY IN INDONESIA (2017-2021) Nuzaro, Al Ghazianno BTS or also known as Bangtan Boys is a popular boy band group from South Korea which was created by Big Hit Entertainment and is currently known as HYBE Corporation. BTS gained its popularity since its first debut in 2013 and until now they have achieved many accomplishments in selling its product around the world. They were able to penetrate the United States market and win many awards such as the most prestigious music award in the world, the Grammy Awards. Not to mention, among all the K-Pop groups, BTS has the highest number of fandoms around the world known as ARMY. This is the result of a successful marketing strategy implemented by HYBE Corporation for BTS. In Indonesia, the number of ARMY is very large compared to other countries in Asia, especially Southeast Asia. HYBE’s strategy in promoting BTS is through differentiation strategy and marketing implementation 4.0. This strategy was able to give a new approach to the consumer and variety in BTS products. This research was conducted to analyze the consumer behavior towards BTS products in Indonesia. The methodology of this research is using a secondary data approach as well as interview sessions with several ARMYs in Indonesia. The result shows that the consumer behavior towards BTS products is very good and many of them demand BTS to keep promoting their products in many ways. They were even willing to purchase BTS merchandise directly from its official store despite the price rather than purchasing it from an online marketplace in Indonesia due to the lack of trust in the product. Overall, HYBE promotions of BTS merchandise in Indonesia gained positive feedback and the ARMY kept asking for more and more in the future which shows how successful HYBE is in implementing their marketing strategy, especially in Indonesia. 2022-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/11259 Enablers and Barriers of Organizational Commitment and Its Impact to Employee Turnover Intentions in an Education Organization: (Case of PT ABC) DWITON, RASHELIA PASCA Employee with low organization commitment may cause high turnover intentions. Organization commitment is one of the companies remain viable. The purpose of this research is to determine the enablers and barriers of organization commitment and its impact to employee turnover intention at PT ABC. This qualitative research used an open ended interview where 10 participants from PT ABC gave their perspective regarding the topic of discussion. The results show the enablers for employees to stay committed are a) work from home availability, b) low alternative employment, and c) work engagement. Meanwhile, the barriers are a) workload and long working hours and b) occupational stress. Leader should have this understanding to reduce turnover intentions and turnover related expenses at PT ABC for improving their business performance in educational setting. Through this research, the business owner and leaders at PT ABC should take the initiative to maintain the stress level of the employees by reducing the working hour and workload which causes the employees to feel stressed and burnout. The initiative to maintain employees may also be considered by giving them rewards, incentives, salary raises, health benefits, appreciation, and recognition. These finding can assist leaders to have better grasp of the link between employees' affective. The findings can assist leader to have better grasp of the link between employees' affective, continuance, and normative commitment and turnover intentions. 2022-01-01T00:00:00Z