http://repository.president.ac.id/xmlui/handle/123456789/13177 Faculty of Art, Design, and Architecture 2026-04-06T14:34:33Z http://repository.president.ac.id/xmlui/handle/123456789/13460 ENHANCING FIRE SAFETY EDUCATION THROUGH AN INTERACTIVE DIGITAL STORYBOOK FOR ELEMENTARY-$JHG&KLOGUHQLQ7DQMXQJ3ULRN8VLQJ7KH+HUR¶V-RXUQH\ NARRATIVE Rangga, Kezia Mageline Nataya Highly populated areas like Tanjung Priok is particularly vulnerable to fire events, which emphasise the significance of fire safety education for all age groups, including children. However, the effectiveness of current programs are limited because they primarily target adults, while those for children frequently prioritise entertainment over practical skills and lack hands-on practice due to safety concerns. 7KLVVWXG\VXJJHVWVDQLQWHUDFWLYHGLJLWDOVWRU\ERRNWKDWXVHVWKH+HUR¶V Journey framework to cast the children as the main character to help teach children aged 7-11 years old in Tanjung Priok about this matter. Children learn best through engagement and emotional connection, which is why the storybook uses decision- making elements and repeating, captivating exercises. Result indicate that this method improvise understanding, memory recall, and readiness for fire-related scenarios, providing more efficient substitute for conventional fire safety instruction. 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13459 DESIGNING 'FLRT' PRODUCT PACKAGING DESIGN TO CAPTURE TARGET MARKETS USING DESIGN THINKING THEORY Gunawan, Rafael Trijulio Godfried Benyamin Packaging isn't just about protecting what's inside it actually plays a big part in how people see your brand and whether they decide to buy. having eye-catching, innovative packaging can really help a brand stand out by displaying what makes it unique through stuff like shape, colors, fonts, and materials. For FLRT, this is especially important as they try to make a splash in Indonesia's perfume scene. This study looks at how good packaging design can boost brand recognition and get people more involved with FLRT by mixing visual storytelling with consumer- focused innovation using design thinking. The author used 2 mixing methods which are qualitative and quantitative surveys to get a better understanding of what people prefer and how they act when it comes to perfume packaging. Packaging is emphasized not only as protection but also as a strategic communication tool that reflects brand identity and captures market interest. The study recommends deeper exploration of die-line development, vendor collaboration, and value-adding finishes, while also highlighting the importance of sustainable materials and digital integration to ensure FLRT’s packaging remains competitive in the future. 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13458 IMPROVING ISTANA UMKM'S DIGITAL SERVICE EXPERIENCE THROUGH UI/UX DESIGN USING INTERACTION DESIGN THEORY Maulina, Dinda Ayu In the digital age, government service platforms are essential for helping mero, amall, and medium enterprises (MSME) access important services and information. This research aims to improve the digital experience of the Istana UMKM website, a platform created by BPOM, using Interaction Design theory. User feedback and expert interviews highlight key usability issues such as poor navigation, unclear regulatory information, and outdated visual design The study employs qualitative techniques like usability testing and user interviews and adopts a human-centered approach. In order to evaluate user demands and challenges, it also incorporates quantitative survey data. The results show that although the portal offers MSME useful content, accessibility and user happiness are negatively impacted by its current interface design in order to address this, a UDUX prototype was created using the principles of interaction design, which prioritize goal-driven interaction, unability, feedback, and consistency. The proposed enhancements are intended to produce a more user-friendly, effective, and aesthetically pleasing plations that better serves the various requirements of MSME users throughout Indonesia. 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13457 DESIGNING A DIGITAL INTERACTIVE BOOK AS A FORM OF SELF- DEVELOPMENT IN AN EFFORT TO REDUCE ACADEMIC PROCRASTINATION AMONG GEN Z Budimansyah, Shanas Fatisya Yasmin Academic procrastination is among the most frequent problems Generation Z students encounter, particularly in their second to final year, especially in the digital age, where various distractions are offered. As a visual communication design student, the author wants to contribute to reducing academic procrastination by designing a digital interactive book. The data for the materials will be gathered using qualitative methods, including a literature review and in-depth interviews with experts including a psychologist, a UI/UX designer, and related target users. The finished output will be evaluated and tested to establish whether the digital interactive self-development book is an effective tool for addressing the research topics. The findings indicate that digital interactive book media can deliver an enjoyable reading experience for the target audience. The audience seems to enjoy the material delivered, with positive remarks and reactions to the digital book. They were also able to accurately answer practically all questions about the digital book material. 2025-01-01T00:00:00Z