http://repository.president.ac.id/xmlui/handle/123456789/2856 2026-04-20T13:58:02Z http://repository.president.ac.id/xmlui/handle/123456789/11468 ETHNOCENTRISM, PATRIOTISM AND THEORY OF PLANNED BEHAVIOR ON CONSUMER PURCHASE INTENTION TOWARDS FRUIT: STUDY IN CIKARANG Fatiha, Rindu Andita Fruit plays an important part in maintaining people fit and healthy. This is because fruit contained with healthy nutrients needed to help the body function well which makes it essential to consume in daily life. Indonesia itself is an agricultural country a rich with various kinds of fruit that useful in supporting sources of income, and absorbing labor. However, the excessive quantity of imported fruits entering Indonesia has led to the competition between local and imported fruit. This research aims to specify the dominant factors of imported fruit purchase intention by adopting Ethnocentrism, Patriotism, and Theory of Planned Behavior model which encompasses attitude, subjective norms, and perceived behavioral control. The research was using convenience sampling method and conducted by distributing the printed questionnaires to fruit consumers on working age in West Java, Indonesia and utilized 85 data. The research was deployed factor analysis method which resulted in two dominant factors namely ‘Information Sensitivity’ and ‘Local Concern. 2019-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/11467 THE INFLUENCES OF FINANCIAL, ENTREPRENEURIAL EDUCATION, AND SOCIAL SUPPORT TOWARDS BUSINESS PERFORMANCE OF WOMEN OWNED-SMES IN JAKARTA Gaby The purpose of this research is to find out the influence of source of finance, entrepreneurial education, and social support towards business performance of women SMEs in Jakarta area. A total of 146 valid online questionnaires were obtained to empirically test the structural model of the research. Financial, Entrepreneurship Education, and Social Support are the independent variables while Business Performance is the dependent variable. The questionnaire used Likert scale (1 – 5; Strongly Disagree – Strongly Agree) with the convenient sampling method in Jakarta area only. Data analysis is done through validity and reliability test, followed by classic assumption test as well as multiple regression, both to confirm the hypotheses. The result confirms that source of finance, entrepreneurial education, and social support influence significantly on the performance of women SMEs. The study focuses on women entrepreneurs around Jakarta area only, and should owned SMEs for at least a year. 2019-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/11461 HOW DO ORGANIZATIONS IMPLEMENT HR ROLES TO ADDRESS THE CHALLENGES OF INDUSTRY 4.0? AN ANALYSIS OF EMPLOYEES PERCEPTION The, Ester Lisa Mulia The implementation of HR roles is very critical and beneficial for the companies to address the challenges of industry 4.0. This research aims to evaluate the perception of employees related how they perceive their organization is implementing the HR roles which are strategic partner, administrative expert, employee champion, change agent by Ulrich and identify the dominant factors of HR roles that contribute in HRM effectiveness. Data from a survey collected from 160 respondents which are employees within five industries (food and beverages, chemicals, electronics, automotive, apparel and products) not included HR department. Data was Analyzed using factor analysis. Findings shows that there are two factors which contribute in the HRM effectiveness. The first factor is the combination between strategic partner and change agent, the second factor is employee champion. Employees perceive HR roles as administrative the most likely to be performed and change agent is the least performed role. Furthermore, the implementation of HR roles as employee champion, change agent, strategic partner is really important and needs to be improved. In addition, with this research, the researcher has contribute to added study in Indonesia and updated research in Indonesia related with HR roles. 2019-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/11460 THE EFFECT OF SOCIAL VALUE, PRICE UTILITY, SATISFACTION AND AESTHETIC ON PURCHASE INTENTION OF VIRTUAL GOODS IN ONLINE GAMES Sambe, Alberta Honylia Novitasari Due to the development of internet nowadays, people utilize it with games and it results in the development of gaming industries that leads to strong existence of virtual economy. However, the development of the gaming industry in Indonesia was indeed a little late compared to other countries. This study generates a new perspective that describes purchase intention on virtual goods in Massively Multiplayer Online Social Games (MMOSG), called Audition, in Indonesia. This research is done through a survey by using questionnaire which acquired200 Audition players as respondents. The data processing used is structural equation modeling.Results of the study show factors that significantly influence purchase intention on virtual goods are social value and aesthetic in which purchase intention affects actual purchase behavior, while price utility and satisfaction do not influence purchase intention. 2019-01-01T00:00:00Z