http://repository.president.ac.id/xmlui/handle/123456789/3039 2026-04-23T18:51:42Z http://repository.president.ac.id/xmlui/handle/123456789/11477 APP ( Adin Power Producer ) Saladin, Archie Arman 2019-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/10397 FACTORS INFLUENCING INDONESIAN MILLENNIALS LOYALTY TOWARD AIRBNB Prasetio, Kevin Marcelius Purpose: The objective of this study is to find out the influence of Hospitality Hosting Behavior, Perceived Service Quality, Perceived Risk, Social Authentic Appeal, Economic Appeal, Hedonic Value, Utilitarian Value and Airbnb user Satisfaction towards Indonesian Millennial Airbnb user Loyalty. Design/ Methodology/ Approach: This study used quantitative method that applied Structural Equation Modeling (SEM). The primary data was collected from 250 respondents who filled questionnaires that consist of 38 measurement items, whether they have used Airbnb and are they a millennial. Furthermore, the data were tested its validity regarding the face, content, and construct validity, Cronbach’s Alpha was used and resulted to be valid and reliable. Findings: This study found that Social Authentic Appeal influence Airbnb user Satisfaction, Economic Appeal influence Airbnb user Satisfaction, Hedonic Value influence Airbnb user Satisfaction and Airbnb user Satisfaction positively affecting Loyalty. Originality/Value: To the extent of author’s knowledge. This study is believe to be first conducted with this framework and with object of study in Indonesia. 2019-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/10396 MILLENNIALS ENTREPRENEURIAL INTENTION: INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR BETWEEN ENTREPRENEUR AND NON-ENTREPRENEUR FAMILY BACKGROUND Ayulita, Marsintha Purpose – The purpose of this study is to determine the factors for millennial before choosing become an entrepreneur and compare entrepreneurial intention of millennial with and without entrepreneurial family background that influenced by development of the Internet. The independent variables are perceived behavioral control, perceived of usefulness and perceived ease of use, and attitude as mediating variable. Design/methodology/approach – This research used quantitative method with questionnaire distributed online through Google Form to millennial that use Internet in their daily life with non-probability sampling technique. The questionnaire with 40 items instrument was distributed, 250 valid responses are collected for entrepreneurial intention of millennial that have entrepreneurial family background and 250 valid responses are collected for entrepreneurial intention of millennial that do not have entrepreneurial family background. Partial Least Squares Structural Equation Modeling conducted to check the validity and reliability of instrument. Bootstrapping conducted in order to do the hypothesis testing. Findings – The result of findings revealed that all of the hypotheses are accepted and have a significant relationship. Value – Originality of this research is on the comparison of entrepreneurial intention among millennial that have entrepreneurial family background and do not have entrepreneurial family background who use Internet and social media. 2019-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/10395 THE IMPACT OF RAJA AMPAT TRAVEL VIDEO BLOG EXPOSURE THROUGH FAMILIARITY, COGNITIVE AND AFFECTIVE DESTINATION IMAGE TOWARDS INTENTION TO VISIT Nugraha, Mentari Tri Purpose: The purpose of this research is to find the impact of Raja Ampat travel video blog exposure through familiarity, cognitive and affective destination image towards intention to visit. Design/Methodology/Approach: This is quantitative research that applied multiple regressions as a method. The primary data was collected from 217 valid questionnaires, which consist of 23 construct measurement items from 4 variables, the willingness to fill the questionnaire, the experience of watching travel video blog about Raja Ampat, gender, age and occupation. The respondents are coming from people who have watched travel video blog about Raja Ampat. The data were tested its validity, reliability, which resulted to be valid and reliable. Findings: This research found that the exposure of Raja Ampat in travel video blog through familiarity, cognitive and affective destination image are simultaneously and individually has a significant influence towards intention to visit. Originality/Value: This research used the previous study with the title “The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity and Travel Intention” (Mege & Aruan, 2017), this research is believed to be the first conducted with different location which is Raja Ampat and media which is travel video blog. 2019-01-01T00:00:00Z