http://repository.president.ac.id/xmlui/handle/123456789/3996 2026-06-08T10:41:38Z http://repository.president.ac.id/xmlui/handle/123456789/13890 MOTIVES AFFECTING FASHION CONSUMERS BEHAVIOR TOWARD ONLINE SHOPPING DURING COVID-19 PANDEMIC Genoveva; Dharmaatmaja, Hanif Rizky COVID-19 has begun to penetrate Indonesia and has many impacts so that people can begin to adapt to this virus. People have experienced changes in their shopping behavior during this pandemic, especially in the fashion industry, many of them prefer to shop through online shops to avoid crowds and apply government regulations, with this policy requires adaptation. To sustain competitiveness, the fashion industry must understand customer behavior during this global crisis. This study aims to measure the influences between factors towards fashion consumption among the Z generation during the pandemic. Subjective norms and hedonic motivation were the independent variables in this research, perceived usefulness as a mediating variable, while the intention to purchase fashion online shopping during the pandemic was the dependent variable. This research was quantitative and surveys with 369 valid respondents. This study investigates how technology acceptance model (TAM) factors and social factors determine customer purchase intention. The research was conducted using questionnaires and analyzed using SEM, with SmartPLS Software. The finding suggests that perceived usefulness and subjective norms positively and significantly influenced intention to purchase fashion products online. 2022-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13889 THE INFLUENCE OF BRAND IMAGE, HALAL LABEL, AND HALAL AWARENESS ON CUSTOMERS PURCHASING DECISION OF HALAL COSMETIC Utami, Nadira Noor; Genoveva Cosmetics are an important element for everyday life and have become a lifestyle, especially for women. Cosmetics consumption must be complying with government security regulation. Wardah is a cosmetic brand that is designed by local and natural knowledge. Wardah received the Halal Top Trademark Award in the cosmetics category, however from the pre-survey 52.6% respondents did not consider halal labels in a cosmetics product. The purpose of this research study was to analyses the effect of brand image, halal label, and halal awareness on Wardah's customer purchasing decision. The research used a primary data obtained from the distribution of questionnaires. The technique of sampling in this research study is using random sampling method. The number of samples obtained by 140 people, data analysis in this research study is using multiple liner regression techniques. Based on the this research study result, it was found that one of the independent variables which is halal label marked by X2 has insignificance effected the dependent variable, it was shown by the P-value > 0.05. That could happen because the distribution of the data cannot represent the sample of the the population. To continue the research it was required to conduct an intervention by removing the insignificant variable. Eventually after the intervention was conducted the new regression model were able to suit all the of the test, and eventually this research has proved that variable X1 and X3 could explain the Y variable by 32.6% while the other 67.4% was effected by other factors. 2020-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13888 THE INFLUENCE OF PURCHASING ORGANIC FOOD AMONG EXPATRIATES IN INDONESIA Genoveva; Alamodi, Akram The purpose of this study was to explore the factors that influence purchasing decisions expart to organic food. Environmental issues make a number of many people pay special attention to environmental sustainability. In Indonesia, a healthy lifestyle by consuming organic products has become a trend among the upper-middle class of some Indonesians, but most of the consumers of organic food in Indonesia are expatriates. The variables that influence the decision to purchase organic food that will be used in this research are Customer Attitude, Personal Norms, Social Norms, Impending Barriers and Marketing Strategies on Purchase Decisions. This study is a quantitative research using online questionnaires in data collection. Respondents are expatriates in greater Jakarta, as many as 165 people. The data is processed by SPSS. The findings of this study are consumer attitudes, personal norms, and marketing strategies have a significant influence on purchasing decisions, while social norms and future barriers do not. The variable that most influences the decision to purchase organic food is the marketing strategies which contributes 33.6%. 2022-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13881 PELATIHAN METODE SEMI SOLID SEBAGAI PROSES MANUFAKTUR LANJUT KEPADA PROFESIONAL DI LINGKUNGAN CIKARANG Rachmat, Rudi Suhradi; Anggraini, Lydia; Widodo, Wahyono Sapto; Nurdin, Ufi Mukhlisin Pelatihan metode semi solid dalam proses manufaktur lanjutan adalah proses yang melibatkan pemahaman penggunaan bahan semi solid dan pengembangan keterampilan manufaktur produk. Pelatihan ini biasanya diterapkan di industri farmasi dan kosmetik, dimana komposisi semi-padat sangat penting untuk mencapai sifat tertentu dari produk. Namun, tidak terbatas penerapannya dalam aplikasi tersebut, metode ini potensial digunakan pada proses manufaktur lanjut khususnya suku cadang komponen dalam industri mobil, elektronik serta mesin. Pelatihan mencakup persiapan bahan, pemrosesan, kontrol kualitas, keselamatan dan kepatuhan, serta pengembangan keterampilan praktis untuk mengoperasikan peralatan dan mengelola proses produksi. Tujuan dari pelatihan metode semi solid ini adalah untuk memastikan bahwa produk yang diproduksi berkualitas tinggi dan memenuhi persyaratan kualitas industri. 2023-01-01T00:00:00Z