http://repository.president.ac.id/xmlui/handle/123456789/6 Master Theses 2026-04-06T10:44:36Z http://repository.president.ac.id/xmlui/handle/123456789/13855 E-RECRUITMENT DURING PANDEMIC COVID-19 A CASE STUDY OF XYZ UNIVERSITY AT BEKASI REGENCY, WEST JAVA Putra, Anthonius Whisnu Perdana Widi The COVID-19 situation concerns physical distancing force changes in various fields, including the employee recruitment process by utilizing information and communication technology (ICT) include the role of social media. The purpose of this study is to compare the recruitment process before and during the COVID-19 pandemic at XYZ University. This research is qualitative research. Data were collected through interviews and document studies. Then the data was analyzed with comparative analysis and Miles & Huberman. The results shows that recruitment carried out during the pandemic generates some important differences than before the pandemic in several dimensions. Technological advances, especially social media, also play a role in accelerating the change in the recruitment process from conventional systems to digital systems (e-recruitment). These changes include job posting, candidate selection processes (curriculum vitae/CV sorting, interviews, psychological tests, teaching demos) to the decision-making process in employee selection. Some important differences regarding implementation of e-recruitment process compared to conventional recruitment processes before the pandemic are as follows: more cost savings (cost efficient), speed up the process and save time (time efficient), being able to reach candidates with a wider and more diverse coverage area (coverage & diversity), providing various sources of reliable personal information of candidates (data reliability). Understand the strategy carried out by XYZ University in recruiting employees during the pandemic as a reference for other educational institutions in improving the recruitment process, especially by utilizing technology and social media. 2023-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13854 E-RECRUITMENT DURING PANDEMIC COVID-19 A CASE STUDY OF XYZ UNIVERSITY AT BEKASI REGENCY, WEST JAVA Kawentar, Benedictus Ajie The COVID-19 situation concerns physical distancing force changes in various fields, including the employee recruitment process by utilizing information and communication technology (ICT) include the role of social media. The purpose of this study is to compare the recruitment process before and during the COVID-19 pandemic at XYZ University. This research is qualitative research. Data were collected through interviews and document studies. Then the data was analyzed with comparative analysis and Miles & Huberman. The results shows that recruitment carried out during the pandemic generates some important differences than before the pandemic in several dimensions. Technological advances, especially social media, also play a role in accelerating the change in the recruitment process from conventional systems to digital systems (e-recruitment). These changes include job posting, candidate selection processes (curriculum vitae/CV sorting, interviews, psychological tests, teaching demos) to the decision-making process in employee selection. Some important differences regarding implementation of e-recruitment process compared to conventional recruitment processes before the pandemic are as follows: more cost savings (cost efficient), speed up the process and save time (time efficient), being able to reach candidates with a wider and more diverse coverage area (coverage & diversity), providing various sources of reliable personal information of candidates (data reliability). Understand the strategy carried out by XYZ University in recruiting employees during the pandemic as a reference for other educational institutions in improving the recruitment process, especially by utilizing technology and social media. 2023-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13853 E-RECRUITMENT DURING PANDEMIC COVID-19 A CASE STUDY OF XYZ UNIVERSITY AT BEKASI REGENCY, WEST JAVA Luckytasari, Angela Tri Budhayanti The COVID-19 situation concerns physical distancing force changes in various fields, including the employee recruitment process by utilizing information and communication technology (ICT) include the role of social media. The purpose of this study is to compare the recruitment process before and during the COVID-19 pandemic at XYZ University. This research is qualitative research. Data were collected through interviews and document studies. Then the data was analyzed with comparative analysis and Miles & Huberman. The results shows that recruitment carried out during the pandemic generates some important differences than before the pandemic in several dimensions. Technological advances, especially social media, also play a role in accelerating the change in the recruitment process from conventional systems to digital systems (e-recruitment). These changes include job posting, candidate selection processes (curriculum vitae/CV sorting, interviews, psychological tests, teaching demos) to the decision-making process in employee selection. Some important differences regarding implementation of e-recruitment process compared to conventional recruitment processes before the pandemic are as follows: more cost savings (cost efficient), speed up the process and save time (time efficient), being able to reach candidates with a wider and more diverse coverage area (coverage & diversity), providing various sources of reliable personal information of candidates (data reliability). Understand the strategy carried out by XYZ University in recruiting employees during the pandemic as a reference for other educational institutions in improving the recruitment process, especially by utilizing technology and social media. 2023-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13745 BUSINESS PLAN FOR SENDIKALA JAJAN WITH LOCAL CULTURE: MARKETING TRADITIONAL TEMERODOK SNACKS IN THE MODERN MARKET Fatoni, Muhammad Sahreza Sendikala Jajan is a snack startup that incorporates Lombok cultural nuances into its snack products. Temerodok (a typical East Lombok snack) is one of the products Sendikala Jajan aims to market in the modern market. This snack differentiates itself from other Lombok snacks due to its deep cultural elements and values. Sendikala Jajan is also targeting Gen Z and Millennial consumers, as these two generations are well-suited to Sendikala Jajan's digital marketing strategy. The business will also market across various platforms and social media platforms frequently used by Gen Z and Millennials, leveraging marketing analytics and data to optimize promotions. Sendikala Jajan also plans to collaborate with food influencers and integrate packaging with interactive QR codes to enhance consumer education about the culture behind the food. From a financial perspective, Sendikala Jajan projects a much more conservative but still profitable projection, with an annual revenue target of IDR 500 million and a net profit of IDR 150 million. This growth can also be supported by various operations if this business has many consumers, which will be projected with a direct sales model to consumers and also a digital branding strategy that can reduce distribution costs for these snacks while being able to increase business visibility. There is a long-term expansion that includes diversification of this business's products and also increasing regional to global scale by targeting a profit margin of 5% through existing operational efficiencies. At Sendikala Jajan, we also want the products sold not only from the food business but also the opportunity to invest in a business brand that has a strong cultural background by combining digitalization in the brand that will be developed continuously which is expected to be able to bridge tradition with modern lifestyle trends. 2025-01-01T00:00:00Z