President University Respository

THE INFLUENCE OF TARDINESS, ABSENTEEISM, AND WORK ENVIRONMENT ON EMPLOYEE DISCIPLINE AT THE SECRETARIAT GENERAL OF DPD RI

2025-01-01T00:00:00Z

THE INFLUENCE OF TARDINESS, ABSENTEEISM, AND WORK ENVIRONMENT ON EMPLOYEE DISCIPLINE AT THE SECRETARIAT GENERAL OF DPD RI Muthmainnah, Wa Ode Nilam This research examines the influence of tardiness, absenteeism, and work environment on employee discipline at the Secretariat General of the Regional Representatives Council (SEKJEN DPD RI). A quantitative method was applied using multiple linear regression with data collected from 155 respondents through a structured questionnaire. The results show that tardiness and absenteeism have a significant positive effect on employee discipline, while the work environment does not significantly influence it. However, the simultaneous test indicates that all three variables together significantly affect discipline, with an adjusted R2 of 0.649. These findings highlight that attendance- related factors are more decisive than the work environment in shaping employee discipline within government institutions.

THE INFLUENCE OF RELIGIOSITY ON GREEN PURCHASE INTENTIONS THROUGH PRO- ENVIRONMENTAL IDENTITY AND LONG-TERM ORIENTATION

2025-01-01T00:00:00Z

THE INFLUENCE OF RELIGIOSITY ON GREEN PURCHASE INTENTIONS THROUGH PRO- ENVIRONMENTAL IDENTITY AND LONG-TERM ORIENTATION Rahmawati, Lindasari Ayu This study aims to examine the influence of religiosity on green purchase intention among Generation Z and Millennials in the Jabodetabek area, with long-term orientation (LTO) and pro-environmental identity (PEI) as mediating variables. The background of this study is the increasing awareness of environmental issues and the role of internal values in shaping consumption behavior. A quantitative approach was used, and data were collected through an online questionnaire distributed to 165 respondents. The analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The results indicate that religiosity has a significant and positive influence on green purchase intention. Religiosity also positively influences both mediating variables: long-term orientation and pro-environmental identity. Therefore, PEI and LTO are both significant antecedents of green purchase intention. Moreover, religiosity indirectly affects green purchase intention through the two mediators. The R2 measure of 0.598 indicates that the three variables religiosity, LTO, and PEI together explain 59.8% of the variance in green purchase intention. These findings reinforce that intrapersonal elements such as religious belief, future orientation, and environmental self-identity significantly influence young consumers to make environmentally sound consumer decisions. This research will be beneficial to marketers, teachers, and potential researchers interested in green consumer behavior among youth.

THE INFLUENCE OF INFLUENCER MARKETING AND TIKTOK LIVESTREAMING ON PURCHASE DECISIONS OF BEAUTY PRODUCTS IN INDONESIA THROUGH FOMO

2025-01-01T00:00:00Z

THE INFLUENCE OF INFLUENCER MARKETING AND TIKTOK LIVESTREAMING ON PURCHASE DECISIONS OF BEAUTY PRODUCTS IN INDONESIA THROUGH FOMO Daty, Lola Amanda The cosmetics industry in Indonesia is expanding and developing significantly. People are increasingly aware of the benefits of regularly applying beauty product. Indonesia's cosmetics industry is increasing quickly due to a number of factors, including the growing trend of cosmetic use and the desire for a neat and pleasing appearance. Beauty brands are one of the beauty products that are currently used by every individual to improve their appearance. This study aims to analyze whether there is an influence between Influencer Marketing and TikTok Livestreaming on Purchase Decision through FOMO in beauty products. The theory used is behavioristic theory and Selective Exposure. Researchers used a quantitative method by distributing surveys to 100 respondents. This study used purposive sampling because of several criteria that need to be considered namely, gender, age, purchase frequency and exposure frequency. The analysis technique used was a structural equation model (SEM) by SmartPLS 3.2.9. The results of the study show that direct effect and indirect effect is significant. Influencer Marketing positively associated with FOMO from the p-value of 0.000 <0.05. TikTok Livestreaming are known to positively associated with FOMO from the p-value of 0.000 <0.05. Influencer Marketing positively associated with Purchase Decision from the p-value of 0.027 <0.05. TikTok Livestreaming positively associated with Purchase Decision from the p-value of 0.002 <0.05. FOMO positively associated with Purchase Decision from the p-value of 0.000 <0.05. The model explains 58.3% of the variance in FOMO and 78.6% in Purchase Decision (R2). Therefore, it is concluded that Influencer Marketing and TikTok Livestreaming are aspects that can influence Purchase Decisions with the presence of FOMO strengthening this influence.

THE INFLUENCE OF FEES, BRAND IMAGE, SERVICE QUALITY, AND USER EXPERIENCE ON THE DECISION TO USE BANKING SERVICES WITH TRUST AS A MEDIATING VARIABLE

2025-01-01T00:00:00Z

THE INFLUENCE OF FEES, BRAND IMAGE, SERVICE QUALITY, AND USER EXPERIENCE ON THE DECISION TO USE BANKING SERVICES WITH TRUST AS A MEDIATING VARIABLE Sahla'a, Naila Putri This study focuses on both digital and conventional banks to analyze how price, brand image, service quality, and user experience influence customers’ decision to use banking services, with trust acting as a mediating variable. The research involved 405 respondents from Jabodetabek who actively use either digital or conventional banking services. The sampling method applied was purposive sampling, and data were collected using an online questionnaire. The study employed Structural Equation Modelling–Partial Least Squares (SEM-PLS) to examine the relationships among variables. The determination of minimum sample size referred to Hair et al. (2010), which states that (Number of indicators + Number of laten) × 10 is the minimum requirement; thus, with 28 indicators, at least 340 respondents were needed. The actual number of respondents (405) exceeded this requirement. The model’s validity and reliability were confirmed, and the Goodness of Fit (GoF) value indicated that the model had a strong overall fit. The results show that price, brand image, service quality, and user experience each influence trust, while trust in turn significantly affects the decision to use banking services. Furthermore, trust mediates the relationship between all independent variables and decision to use. This implies that while direct effects exist, indirect effects through trust are equally, if not more, important. Theoretically, this study contributes to the literature on consumer behaviour in financial services by integrating classical marketing constructs with trust as a central mediator. Practically, the findings provide insights for both digital and conventional banks in designing strategies to strengthen consumer trust, optimize service quality, adjust pricing structures, and improve user experience to encourage higher adoption and usage of their services.