http://repository.president.ac.id/xmlui/handle/123456789/12638 Mon, 06 Apr 2026 10:45:07 GMT 2026-04-06T10:45:07Z http://repository.president.ac.id/xmlui/handle/123456789/12657 CSR AND THE SUSTAINABLE DEVELOPMENT GOALS: ALIGNING BUSINESS WITH CITIZENS AND ENVIRONMENTAL PRIORITY THESIS Karmini, Sri Corporate Social Responsibility (CSR) is a broad concept that is defined as a company's commitment to improving the welfare of the community through good business practices and contributing some of its resources. The purpose of this study is to examine the extent to which competencies are developed to achieve excellence in achieving organizational or foundation goals using the Resources-Based View (RBV) paradigm at PT. Diamond Cold Storage. Case study research method (case study) is a type of research that can answer several issues or objects of a phenomenon, especially in the branch of social science. Data collection consists of interviews to obtain primary data. Data analysis was carried out using the "Miles and Huberman Model". The RBV Theory found that human resources are good, financial assets are better, and tangible assets in the form of technology, facilities and products are good. Improving responsiveness to workers and their territories through a holistic ecological perspective, create these resources concurrently with and before to implementing, and Make CSR an integral part of the marketing plan rather than a separate program.CSR may shift market behavior. Companies that execute good CSR strategies can become inspiring change agents. Companies can use smart CSR activities to empower people, protect the environment, and promote sustainable growth. As a result, by implementing a CSR program, businesses can have a positive impact on the community and its surroundings. Mon, 01 Jan 2024 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/12657 2024-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/12656 MARKETING STRATEGY FOR TORAJABATIK Embong, Roberson Batik is an illustrated cloth that is made specifically by writing or placing waxonthecloth, which is then processed through a certain process as the work of the Indonesianpeople which is a blend of art and technology by the ancestors of the Indonesiannation. Currently, batik cloth has been developed in modern industrial production processesusing industrial production machines. Batik motive are patterns that are shaped in such a way that they produce a varietyofshapes with patterns that form the framework for batik in the formof a combinationoflines and shapes into a unity that embodies batik as a whole. Indonesia has several batikmotifs related to local culture. Toraja has distinctive woven fabrics and wood carvingswith high artistic and cultural values with various motive. Toraja weaving is widely used in traditional toraja clothing and toraja carvings arewidely used in traditional torajan houses, rice granaries, etc. In its development, torajaweaving and carving motive are also specially designed so that they become variousmotive of toraja batik fabric, both following the original motif design andbeingdeveloped with designs through new creativity while still following the original motivedesign pattern. Toraja Batik motive are motive that enrich Indonesian batik motiveandwith a variety of patterns that can be liked by many people. Of course, this isanopportunity in marketing Toraja Batik not only among Toraja people but alsoforeveryone both in Indonesia and abroad so that it will further increase the influenceofthe Toraja Batik brand. In reviewing the marketing strategy of Toraja Batik by paying attention to the factorsof Toraja Batik motive, the influence of Toraja Culture on Toraja batik, and the Torajabatikta brand so that a solution is obtained from the MARKETING STRATEGYFORTORAJA BATIK, which is mainly on the Toraja Batikta Brand which is equippedwiththe Katokkon Brand and the Parirak Brand. In reviewing, it is hoped that solutions can be found fromthe assessment ofMARKETING STRATEGY FOR TORAJA BATIK so that consumers purchaseandrepurchase and use Toraja batik, which can increase the profits of Toraja batikmarketing as well as more creative marketing strategies to increase efficiency, xeffectiveness, quality, competitive prices, product promotion and distribution, productivity and profitability of Toraja batik Mon, 01 Jan 2024 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/12656 2024-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/12655 ANALYSIS OF BENEFITS OF L’OREAL “BEAUTY FOR BETTER LIFE” (BFBL) WOMEN’S EMPOWERMENT PROGRAM TO CREATE WOMEN SMSE ENTREPRENEURSHIP MINDSET: Case Study PT L’OREAL INDONESIA Shafwatullah, Poetry This research aims to determine the benefits of the Beauty For Better Life women’s empowerment program held by L’Oreal in encourage a women entrepreneurial spirit for its participants, to determine the obstacles experienced by L’Oreal in the Beauty for a Better Life Program, to determine the step of L’Oreal with Beauty for better life program encourages women to become SMSE entrepreneurs, to determine L’Oreal Indonesia’s recommendations in the SMSE women entrepreneur to Navigate the Obstacles. This research uses qualitative methods and data collection techniques through interviews with participants, This research uses primary and secondary data sources, primary data from the interviews with 15 samples, 13 Women as participant of beauty for a better life from 6 regions, namely; Bali, Tangerang, Tanjung Balai, Semarang, Jakarta and Lombok, and 1 samples of the Head of Program Beauty for better life Indonesia, 1 samples is coach of beauty for better life Bali. This research using Offline and online interviews via WhatsApp Video Call or chat on WhatsApp applications. The findings of the research are this program is designed to develop women by giving women Makeup and Salon Training, Participants generally do not have knowledge about makeup, hairdressing, and salons, and this program teaches participants from not knowing to knowing.The implementation of this program is fully facilitated by L’Oreal on the Beauty for Better Lifeteam, such as makeup equipment, teachers, curriculum, classes, and various other facilities, participants are free of charge. The BFBL program is held in areas that do have potential in theworld of beauty but have not yet been seriously developed, so it is hoped that when these participants have graduated from the BFBL program, they will be able to take advantage of opportunities in their environment with new skills and capital for makeup tools that have beenprovided by the team BFBL. Participants are also taught how to market their services, such as through social media, creating a portfolio, and ethics in dealing with clients and how to price their services. The participants continue to be guided even though they have graduated from the BFBL program. After graduating, participants receive a certificate that can be valid in all countries that hold the Beauty for Better Life program from L’Oreal. In its implementation, the Loreal team faced several challenges in the field and the L’Oreal team was happy to help the participants to be able to follow the training program to completion by implementing several new policies such as changing training hours because some participants experienced time constraints that clashed with school time, or a follow-up exam because the participant had a serious accident, or creating a drop point system for transporting participants from a certain point for participants who have distance constraints from home to the training center. The results of this research are that the Beauty for Better Life program really provides benefits to women in these six regions and motivates them to be independent and empowered and starttheir own entrepreneurs, especially in the beauty industry. Mon, 01 Jan 2024 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/12655 2024-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/12654 ANALYSIS OF THE IMPACT OF SERVICE QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY (CASE STUDY: GOFOOD) Wibowo, Christian Nicholas Online food delivery applications have become a common E-Commerce business sector in Indonesia. Many people use GoFood because it helps customers to search, find, and purchase food they want easily. Prior studies indicated that service quality may affect customer satisfaction and loyalty in using online businesses. The objective of this research is to investigate the correlation between service quality and customer satisfaction and the mediating effect of customer satisfaction toward customer loyalty in the context of GoFood in Indonesia. This research adopted the SERVQUAL method with modification. The service quality dimensions encompass reliability, responsiveness, assurance, system availability, and security. To collect the data, this research uses the quantitative method in the form of an online questionnaire which is shared with 152 respondents who are determined with the purposive sampling technique. The Partial Least Squares Structural Equation Modelling (PLS-SEM) method was applied through SmartPLS-3 software to analyze the data and test the correlation among variables. The results reveal that reliability, responsiveness, assurance, system availability, and security have a positive and significant effect on customer satisfaction. In addition, the results also show that customer satisfaction has a partial mediating effect on customer loyalty. This research can be a guideline and foundation for online food delivery companies to improve their service quality to enhance customer satisfaction and loyalty rates. Mon, 01 Jan 2024 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/12654 2024-01-01T00:00:00Z