http://repository.president.ac.id/xmlui/handle/123456789/13567 Agribusiness Fri, 10 Apr 2026 04:17:23 GMT 2026-04-10T04:17:23Z http://repository.president.ac.id/xmlui/handle/123456789/13570 ANALYSIS OF FACTORS INFLUENCING CONSUMER DECISIONS IN PURCHASE INTENTION ORGANIC AGRICULTURAL PRODUCTS IN GREATER JAKARTA Adawiyah, Siti Hasnak PURPOSE - This study aims to analyze and empirically test the determinants influencing organic product purchasing decisions. This study focuses on consumers in Indonesia's major metropolitan area (JABODETABEK) and specifically examines the influence of Health Awareness, Environmental Concern, Price Perception, Product Availability, and Government Policy. DESIGN/METHODOLOGY/APPROACH - This study uses a quantitative approach with a structured questionnaire survey. Primary data were collected from a sample of 405 respondents, predominantly female, of productive age (18-50 years), and with a middle income. The primary data analysis technique used was multiple linear regression analysis to test the hypotheses, supported by Cronbach's Alpha reliability testing to ensure instrument consistency. FINDINGS - The analysis results indicate that the proposed regression model is robust and able to explain 79.4% of the variation in purchasing decisions (Adjusted R Square = 0.794). Partial hypothesis testing (t-test) demonstrated that Health Awareness, Product Availability, and Government Policy had a positive and significant influence on purchasing decisions. Conversely, Environmental Concern and Price Perception factors surprisingly did not show a significant influence. However, this finding is clouded by a crucial methodological issue: the instruments for measuring Environmental Concern (a = 0.479) and Government Policy (a = 0.495) proved unreliable. ORIGINALITY/VALUE - This study provides empirical clarity regarding the hierarchy of motivating factors for organic product purchases in Indonesia's growing urban market. Its primary originality lies in the finding that personal benefits (health) and practical factors (availability) significantly outweigh altruistic (environmental) and economic (price) considerations for this consumer segment. In addition, this study critically highlights the importance of instrument validity, where unreliable results can lead to biased and potentially erroneous conclusions, providing valuable methodological lessons. Wed, 01 Jan 2025 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/13570 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13569 IMPACT OF SOCIAL MEDIAIN REPURCHASE INTENTION: A CASE STUDY OF TOKO KOPI TUKU JAKARTA Khairunnisa, Jasmin PURPOSE This study aims to determine whether the independent variables of copywriting, promotion and campaign, quality of content and influencer affect repurchase intention with the object of research, namely Teko Kopi Tuku DESIGN/METHODOLOGY APPROACH-This research uses quantitative methods. For data collection using Google Forms distributed to Gen Z consumer coffee more than three times a week, and dominated by Toko Kopi Tuku at least 50% in Jabodetabek. The research sample obtained 160 respondents and then processed the data using SPSS Statistics v.25. FINDINGS-The results of this research, the four hypotheses have been accepted in accordance with the theory in chapter two, copywriting has a positive effect on repurchase intention, promotion and campaign has a positive effect on brand trust, service quality has a positive effect on repurchase intention, and Influencer has a positive effect on repurchase intention ORIGINALITY VALUE The results of this study successfully answered one independent variable as a differentiator, namely electronic word of mouth, which was not discussed in previous studies. Wed, 01 Jan 2025 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/13569 2025-01-01T00:00:00Z