http://repository.president.ac.id:80 The President University digital repository system captures, stores, indexes, preserves, and distributes digital research material. Sat, 11 Apr 2026 08:58:35 GMT 2026-04-11T08:58:35Z http://repository.president.ac.id/xmlui/handle/123456789/13857 IMPLEMENTATION OF PUBLIC RELATIONS STRATEGY IN RAISING AWARENESS ABOUT THE TURUNTANGAN JAKARTA PROJECT IN KAMPUNG PASIR CAU KULON, CIANJUR REGENCY Ayyasy, Almuhandis The final project is entitled "IMPLEMENTATION OF PUBLIC RELATIONS STRATEGY IN RAISING AWARENESS ABOUT THE TURUNTANGAN JAKARTA PROJECT IN KAMPUNG PASIR CAU KULON, CIANJUR REGENCY''. The goal of this final project is to implement a public relations strategy with 6 projects, namely creating content on 2 social media, extensive collaboration networks, fundraising, media partnerships, key opinion leader collaboration and news media releases to increase public awareness and succeed in sustainable project activities in the form of water irrigation clean-up and the construction of an emergency school system initiated by the Turun Tangan Jakarta Volunteer Movement in Pasir Cau Kulon, Cianjur Regency. TurunTangan Jakarta Volunteer Movement is experiencing problems in implementing public relations for a sustainable project that will be held in earthquake-affected areas and is above the active Cugenang fault due to the limited number of volunteers, the lack of capability of public relations volunteers and the ability to implement various public relations strategies which have a vital role in success sustainable project. Therefore, TurunTangan Jakarta is collaborating with AKSARA to implement a public relations strategy consisting of the 6 projects above to build awareness, trust and a strong network of all elements that will help solve problems in Pasir Cau Kulon, Cugenang Regency. This village is an isolated area located above the active Cugenang fault which has problems with a clean water crisis and children's delays in learning, however, due to the chaos in handling the earthquake by the government, Pasir Cau Kulon did not get assistance according to the conditions of the people there. Based on these 2 problems, TurunTangan Jakarta plans to solve these problems by collaborating with AKSARA as an organization that has the capability to implement public relations on projects that will be held by the volunteer movement. Sun, 01 Jan 2023 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/13857 2023-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13856 IMPLEMENTATION OF RAG SYSTEM FOR ENHANCING THE EFFICIENCY OF HUMAN CAPITAL DIVISION IN ANSWERING EMPLOYEE QUESTIONS AT XL AXIATA P, Natalia Desy Anggreani Human Capital (HC) departments are often burdened with repetitive questions from employees regarding policies, benefits, procedures, and other administrative matters, so these routine tasks can divert valuable time and resources from strategic HC functions. This study aims to develop and implement an intelligent system that is capable of delivering accurate, relevant and context-aware responses through domain-specific chatbot using Retrieval-Augmented Generation (RAG) architecture, specifically designed to assist employees in the company policies domain. The system integrates a large language model developed by OpenAI with a curated internal knowledge base consisting of company policies and Human Capital-related documents. The RAG framework was selected for its ability to combine information retrieval with generative capabilities, enabling dynamic responses based on factual content. The findings show that the proposed chatbot significantly increased the accuracy and relevance of responses compared to traditional FAQ systems and general purpose chatbots. The domain-specific RAG chatbot demonstrates strong potential to enhance the operational efficiency of HC divisions. By leveraging OpenAI’s advanced language model, the system represents a significant step forward in intelligent employee support and paving the way for more intelligent and responsive Human Capital services. Wed, 01 Jan 2025 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/13856 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13855 E-RECRUITMENT DURING PANDEMIC COVID-19 A CASE STUDY OF XYZ UNIVERSITY AT BEKASI REGENCY, WEST JAVA Putra, Anthonius Whisnu Perdana Widi The COVID-19 situation concerns physical distancing force changes in various fields, including the employee recruitment process by utilizing information and communication technology (ICT) include the role of social media. The purpose of this study is to compare the recruitment process before and during the COVID-19 pandemic at XYZ University. This research is qualitative research. Data were collected through interviews and document studies. Then the data was analyzed with comparative analysis and Miles & Huberman. The results shows that recruitment carried out during the pandemic generates some important differences than before the pandemic in several dimensions. Technological advances, especially social media, also play a role in accelerating the change in the recruitment process from conventional systems to digital systems (e-recruitment). These changes include job posting, candidate selection processes (curriculum vitae/CV sorting, interviews, psychological tests, teaching demos) to the decision-making process in employee selection. Some important differences regarding implementation of e-recruitment process compared to conventional recruitment processes before the pandemic are as follows: more cost savings (cost efficient), speed up the process and save time (time efficient), being able to reach candidates with a wider and more diverse coverage area (coverage & diversity), providing various sources of reliable personal information of candidates (data reliability). Understand the strategy carried out by XYZ University in recruiting employees during the pandemic as a reference for other educational institutions in improving the recruitment process, especially by utilizing technology and social media. Sun, 01 Jan 2023 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/13855 2023-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13854 E-RECRUITMENT DURING PANDEMIC COVID-19 A CASE STUDY OF XYZ UNIVERSITY AT BEKASI REGENCY, WEST JAVA Kawentar, Benedictus Ajie The COVID-19 situation concerns physical distancing force changes in various fields, including the employee recruitment process by utilizing information and communication technology (ICT) include the role of social media. The purpose of this study is to compare the recruitment process before and during the COVID-19 pandemic at XYZ University. This research is qualitative research. Data were collected through interviews and document studies. Then the data was analyzed with comparative analysis and Miles & Huberman. The results shows that recruitment carried out during the pandemic generates some important differences than before the pandemic in several dimensions. Technological advances, especially social media, also play a role in accelerating the change in the recruitment process from conventional systems to digital systems (e-recruitment). These changes include job posting, candidate selection processes (curriculum vitae/CV sorting, interviews, psychological tests, teaching demos) to the decision-making process in employee selection. Some important differences regarding implementation of e-recruitment process compared to conventional recruitment processes before the pandemic are as follows: more cost savings (cost efficient), speed up the process and save time (time efficient), being able to reach candidates with a wider and more diverse coverage area (coverage & diversity), providing various sources of reliable personal information of candidates (data reliability). Understand the strategy carried out by XYZ University in recruiting employees during the pandemic as a reference for other educational institutions in improving the recruitment process, especially by utilizing technology and social media. Sun, 01 Jan 2023 00:00:00 GMT http://repository.president.ac.id/xmlui/handle/123456789/13854 2023-01-01T00:00:00Z