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ANALYSIS ON THE IMPACT OF BRAND EQUITY TOWARDS CONSUMERS PURCHASING INTENTIONS (CASE STUDY ADIDAS FUTSAL SHOES)

Arifin, Joudy Marsya (President University, 2014)

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Author
- Arifin, Joudy Marsya (1)
Subject
- Brand Associations (1)
- Brand Awareness (1)
- Brand Loyalty (1)
- Perceived Quality (1)
- Purchase Intention (1)
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- 2014 (1)
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