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THE IMPACT OF PERCEIVED QUALITY AND BRAND EQUITY TOWARDS PURCHASING DECISION FOR PERTAMINA (A CASE STUDY OF LPG 12 KG IN TARAKAN CITY)

Wiharja, Agustinus (President University, 2014)

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- Wiharja, Agustinus (1)
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- Brand Associations (1)
- Brand Awareness (1)
- Brand Loyalty (1)
- Perceived Quality (1)
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