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IMPACT OF BRAND EQUITY TOWARD THE PURCHASING DECISION ( A CASE STUDY OF IM3 OOREDOO IN JABABEKA )
Astika, Nyoman Tri W.
(
President University
,
2016
)
THE INFLUENCE OF INCOME, RISK, INSURANCE PREMIUM AND INFORMATION ON THE PURCHASING DECISION OF HEALTH INSURANCE PRODUCTS ( A CASE STUDY OF PT. PRUDENTIAL LIFE ASSURANCE SOUTH JAKARTA AREA )
Ginting, Elfa Adriana
(
President University
,
2016
)
“THE IMPACT OF BRAND IMAGE, PRICE AND PERCEIVED QUALITY ON PURCHASE DECISION (A STUDY CASE OF HEINEKEN BEER IN JAKARTA)
Rumopa, Friska Arini
(
President University
,
2016
)
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Author
Astika, Nyoman Tri W. (1)
Ginting, Elfa Adriana (1)
Rumopa, Friska Arini (1)
Subject
purchasing decision (3)
perceived quality (2)
brand association (1)
brand awareness (1)
brand equity (1)
brand image (1)
brand loyalty (1)
income (1)
information (1)
insurance premium (1)
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Date Issued
2016 (3)
Has File(s)
Yes (3)