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Showing 6 out of a total of 6 results for community: Faculty of Business. (0.006 seconds)

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THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION OF STARBUCKS READY-TO- DRINK (RTD)

Arof, Nur Anisa Al (President University, 2023)
THE INFLUENCE OF BRAND IMAGE, TRUST, AND PERCEIVED QUALITY TOWARDS CUSTOMERS LOYALTY MEDIATED BY SATISFACTION OF AQUA MINERAL WATER IN BEKASI CITY

Mulyanti, Endah (President University, 2023)
THE INFLUENCE OF CELEBRITY ENDORSEMENT, PRODUCT QUALITY, AND PRICE ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE OF SOUTH KOREAN SKINCARE IN JABODETABEK AREA

Sopiyah (2023)
FAKTOR KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MELALUI MINAT BELI DAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI PLATFORM LAZADA

Munthe, Reny Tri Juni (President University, 2023)
ANALYSIS OF THE EFFECT OF TELEVISION ADS, SOCIAL MEDIA MARKETING, CELEBRITY ENDORSEMENTS ON PURCHASE INTENTION OF LE MINERALE PRODUCTS MEDIATED BY BRAND IMAGE

Anggraeni, Dhelia (President University, 2023)
THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE DECISION: A CASE STUDY OF A LOCAL FASHION BRAND

Kusuma, Dewa Made Adi Pranayanata (President University, 2023)

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- Brand Image (6)
- Product Quality (4)
- Celebrity Endorsement (2)
- Customer Loyalty (2)
- Price (2)
- Purchase intention (2)
- Brand Trust (1)
- Content marketing (1)
- Customer Satisfaction (1)
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Date Issued
- 2023 (6)
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