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Showing 10 out of a total of 66 results for community: Faculty of Business.
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THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE
Pitaloka, Afifah Dian
(
President University
,
2022
)
THE EFFECT OF BRAND IMAGE, BRAND TRUST, BRAND AWARENESS AND BRAND EXPERIENCE ON PURCHASE INTENTION (THE CASE OF UNGGUL RENT CAR, JAKARTA)
Hadi, Milena Kartika
(
President University
,
2022
)
THE FACTOR OF CUSTOMER SATISFACTION, CUSTOMER TRUST, BRAND IMAGE TOWARD CUSTOMER LOYALTY ON MILENNIALS GENERATION IN JAKARTA
Nurfadilah, Ghina
(
President University
,
2022
)
THE INFLUENCE OF SOCIAL MEDIA, BRAND AMBASSADOR, AND BRAND IMAGE TOWARD XIAOMI SMARTPHONE PURCHASE DECISION (STUDY CASE IN INDONESIA)
Putra, Ratzali Dewantara
(
President University
,
2022
)
THE INFLUENCE OF BRAND AMBASSADOR, BRAND IMAGE, AND PRICE ON PURCHASE INTENTION TOWARDS SCARLETT PRODUCT IN BEKASI CITY
Sinulingga, Syara Civita
(
President University
,
2022
)
PURCHASE INTENTIONS OF YOUNG JAKARTANS’ WOMEN TOWARDS PREMIUM COSMETICS
Bella, Anita
(
2016
)
THE INFLUENCE OF BRAND IMAGE, BRAND TRUST, AND PRODUCT QUALITY ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION OF STARBUCKS READY-TO- DRINK (RTD)
Arof, Nur Anisa Al
(
President University
,
2023
)
THE INFLUENCE OF BRAND IMAGE, TRUST, AND PERCEIVED QUALITY TOWARDS CUSTOMERS LOYALTY MEDIATED BY SATISFACTION OF AQUA MINERAL WATER IN BEKASI CITY
Mulyanti, Endah
(
President University
,
2023
)
THE INFLUENCE OF CELEBRITY ENDORSEMENT, PRODUCT QUALITY, AND PRICE ON PURCHASE INTENTION MEDIATED BY BRAND IMAGE OF SOUTH KOREAN SKINCARE IN JABODETABEK AREA
Sopiyah
(
2023
)
FAKTOR KEPUTUSAN PEMBELIAN PRODUK KECANTIKAN MELALUI MINAT BELI DAN CITRA MEREK SEBAGAI VARIABEL MEDIASI PADA GENERASI Z DI PLATFORM LAZADA
Munthe, Reny Tri Juni
(
President University
,
2023
)
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Author
Aditya, Kurniantio (1)
Agustin, Lidia (1)
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Subject
Brand Image (66)
Price (19)
Purchase Intention (16)
Customer Loyalty (12)
Purchase Decision (12)
Product Quality (11)
Customer Satisfaction (10)
Promotion (10)
Service Quality (9)
Celebrity Endorsement (5)
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Date Issued
2020 - 2025 (38)
2013 - 2019 (28)
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Yes (66)