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Showing 9 out of a total of 59 results for community: School of Business.
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ANALYSIS OF THE EFFECT OF TELEVISION ADS, SOCIAL MEDIA MARKETING, CELEBRITY ENDORSEMENTS ON PURCHASE INTENTION OF LE MINERALE PRODUCTS MEDIATED BY BRAND IMAGE
Anggraeni, Dhelia
(
President University
,
2023
)
THE ROLE OF BRAND IMAGE IN MEDIATING THE INFLUENCE OF PRODUCT QUALITY, PRICE, AND PROMOTION ON PURCHASE DECISION: A CASE STUDY OF A LOCAL FASHION BRAND
Kusuma, Dewa Made Adi Pranayanata
(
President University
,
2023
)
EXAMINING THE INFLUENCE OF SERVICE QUALITY, BRAND IMAGE, AND PRICE TO LOYALTY ON ALFAGIFT MEDIATED BY CUSTOMER SATISFACTION: A STUDY IN GREATER JAKARTA AREA
Ilat, Serenity Stansia Gabriella
(
President University
,
2024
)
THE INFLUENCES OF BRAND AMBASSADOR, BRAND AWARENESS, BRAND IMAGE MEDIATED BY BRAND LOYALTY ON NUSHI-NUSHI REPURCHASE INTENTION
Saputera, Gerald Raya
(
President University
,
2024
)
THE ROLE OF CSR, E-WOM, TRUST, AND BRAND IMAGE TOWARD PURCHASE INTENTION: A CASE OF COSMETIC CUSTOMERS OF WARDAH AT GREATER JAKARTA
Putri, Wilona Youva Zakia
(
President University
,
2024
)
THE INFLUENCE OF PRODUCT QUALITY AND BRAND IMAGE TOWARD CUSTOMER TRUST IN PURCHASING DECISIONS OF SCARLET WHITENING PRODUCT
Yuniar, Fania Farhana
(
President University
,
2024
)
TECHNOLOGY ADOPTION IN BLUEBIRD TOOLS FOR COSTUMER LOYALTY (CASE STUDY: BLUE BIRD TAXI IN JABODETABEK)
Cahliani, Warda Regita
(
President University
,
2024
)
THE INFLUENCE OF BRAND AMBASSADOR ARIEF MUHAMMAD ON GEN Z THROUGH SOCIAL MEDIA WHICH HAS AN IMPACT ON BRAND IMAGE AND ON PURCHASING DECISIONS STUDY CASE: ERIGO (JABODETABEK AREA)
Wijaya, Fahri
(
President University
,
2024
)
THE INFLUENCE OF SOCIAL MEDIA MARKETING AND PRICE ON PURCHASE DECISION THROUGH BRAND IMAGE AS INTERVENING VARIABLE (GOJEK CASE STUDY IN JABODETABEK)
Kembaren, Edward Barent Bastanta S.
(
President University
,
2024
)
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Author
Aditya, Kurniantio (1)
Agustin, Lidia (1)
Anggraeni, Dhelia (1)
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Arof, Nur Anisa Al (1)
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Subject
Brand Image (59)
Price (16)
Purchase Intention (15)
Customer Loyalty (12)
Customer Satisfaction (10)
Product Quality (10)
Purchase Decision (10)
Promotion (9)
Service Quality (8)
Brand Ambassador (4)
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2020 - 2024 (31)
2013 - 2019 (28)
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Yes (59)