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THE INFLUENCE OF BRAND EXTENSION TOWARD PURCHASE INTENTION FOR BEAUTY PRODUCTS ("A STUDY CASE OF POND'S IN JAKARTA")
Christina, Grace Yulia
(
President University
,
2016
)
PURCHASING INTENTION OF ONLINE SHOPPER AT ZALORA INDONESIA ( A STUDY CASE AMONG MILLENNIALS IN JAKARTA)
Sugiarto, Kezia
(
President University
,
2016
)
IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF COSMETICS ( A CASE STUDY OF MAYBELLINE IN WEST BEKASI )
Senda, Agatha Rannu Pati
(
President University
,
2016
)
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Author
Christina, Grace Yulia (1)
Senda, Agatha Rannu Pati (1)
Sugiarto, Kezia (1)
Subject
Purchase Intention (3)
Congruence (1)
Consumer Innovativeness (1)
Consumer Perception Fit (1)
Expertise (1)
Perceived Convenience (1)
Perceived Ease of Use (1)
Perceived Playfulness (1)
Perceived Price (1)
Perceived Risk (1)
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Date Issued
2016 (3)
Has File(s)
Yes (3)