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THE IMPORTANCE OF CONSUMER-BASED BRAND EQUITY TOWARDS CONSUMER’S PURCHASING DECISION OF PRESIDENT UNIVERSITY STUDENTS (CASE STUDY OF AQUA)

Winata, Tonny (President University, 2014)

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Author
- Winata, Tonny (1)
Subject
- Brand Association (1)
- Brand Awareness (1)
- Brand Loyalty (1)
- Consumer-Based Brand Equity (1)
- Perceived Quality (1)
- Purchasing Decision (1)
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Date Issued
- 2014 (1)
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