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EXAMINING THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS BRAND LOYALTY MEDIATED BY CUSTOMER SATISFACTION A CASE OF “MARTHA TILAAR SHOP” STORE

Calista, Levina (President University, 2016)
EXAMINING THE INFLUENCE OF BRAND EQUITY DIMENSIONS TOWARDS BRAND LOYALTY MEDIATED BY CUSTOMER SATISFACTION A CASE OF “MARTHA TILAAR SHOP” STORE

Calista, Levina (President University, 2016)

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Author
- Calista, Levina (2)
Subject
- Brand Equity (2)
- Brand Loyalty (2)
- Customer Satisfaction (2)
- Customer-Based Brand Equity (2)
- ... View More
Date Issued
- 2016 (2)
Has File(s)
- Yes (2)