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THE INFLUENCE OF INTERNATIONAL SPORT CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER PERCEIVED VALUE AND PURCHASE INTENTION
Chairul, Elena
(
President University
,
2017
)
AN EMPIRICAL STUDY ON CUSTOMER’S SOCIAL MEDIA BEHAVIOR AND THEIR PURCHASE INTENTION: A CASE OF LAZADA.CO.ID IN JAKARTA, INDONESIA
Octaviani, Hilda
(
President University
,
2016
)
AN EMPIRICAL STUDY ON CUSTOMER’S SOCIAL MEDIA BEHAVIOR AND THEIR PURCHASE INTENTION: A CASE OF LAZADA.CO.ID IN JAKARTA, INDONESIA
OCTAVIANI, HILDA
(
President University
,
2016
)
FACTORS AFFECTING PURCHASE INTENTION OF YOUNG CHINESE TRAVELERS IN BOOKING HOSTEL ONLINE
Feng, Cheng
(
President University
,
2018
)
THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)
Hiep, Ho Hoang
(
President University
,
2018
)
THE ROLE OF PERCEIVED VALUE, BRAND IMAGE, PRICE FAIRNESS, PRODUCT PACKAGING, AND CONSUMERS’ LIFESTYLE ON FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAK IN THE JABODETABEK AREA
Chianardi, David Hosanna
(
President University
,
2020
)
THE ANALYSIS OF FACTORS INFLUENCING CUSTOMER PURCHASE INTENTION IN AN ONLINE RETAILER (THE CASE OF LAZADA INDONESIA)
Hartono, Rifky Dwi
(
President University
,
2020
)
PURCHASE INTENTIONS OF YOUNG JAKARTANS’ WOMEN TOWARDS PREMIUM COSMETICS
Bella, Anita
(
2016
)
FACTORS AFFECTING FROZEN FOOD PURCHASE INTENTION DURING THE COVID-19 OUTBREAKIN INDONESIA (CASE OF GREATER JAKARTA)
Chianardi, David Hosanna
;
Anggraeni Permatasari
(
ICFBE
,
2020
)
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Author
Chianardi, David Hosanna (2)
Anggraeni Permatasari (1)
Bella, Anita (1)
Chairul, Elena (1)
Feng, Cheng (1)
Hartono, Rifky Dwi (1)
Hiep, Ho Hoang (1)
OCTAVIANI, HILDA (1)
Octaviani, Hilda (1)
Subject
Perceived Value (9)
Purchase Intention (9)
Brand Image (4)
Perceived Risk (4)
Trust (4)
Perceived Price (3)
Perceived Quality (2)
Price Fairness (2)
Product Packaging (2)
Social Media (2)
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Date Issued
2016 (3)
2020 (3)
2018 (2)
2017 (1)
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Yes (9)