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THE EFFECT OF BRAND AWARENESS AND BRAND TRUST TOWARD CONSUMER BUYING DECISION ON ONLINE SHOP ( CASE STUDY OF FORUM JUAL BELI KASKUS AMONG STUDENTS AT PRESIDENT UNIVERSITY)

Hermanto, Fredy (President University, 2013)

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Author
- Hermanto, Fredy (1)
Subject
- Brand Awareness (1)
- Brand Trust (1)
- Consumer buying decision (1)
- Kaskus (1)
- Quantitative analysis (1)
- The Multiple Regressions model (1)
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Date Issued
- 2013 (1)
Has File(s)
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