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THE IMPACT OF PRODUCT INVOLVEMENT, PERCEIVED QUALITY, BRAND TRUST, AND CUSTOMER SATISFACTION TOWARD BRAND LOYALTY (A CASE STUDY PG CHARM SANITARY NAPKIN IN GIANT CIBINONG)

Risamerisa, Astrid Gannis (President University, 2015)

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Author
- Risamerisa, Astrid Gannis (1)
Subject
- Brand Loyalty (1)
- Brand Trust (1)
- Customer Satisfaction (1)
- Perceived Quality (1)
- Product Involvement (1)
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Date Issued
- 2015 (1)
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