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THE INFLUENCE OF PERCEIVED QUALITY, BRAND AWARENESS, BRAND ASSOCIATION, BRAND LOYALTY TOWARDS PURCHASE DECISIONS OF SAMSUNG ANDROID SMARTPHONES (A CASE STUDY OF CONSUMERS IN KARAWANG, WEST JAVA)
S, Virginia SR
(
President University
,
2015
)
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Author
Augustiany, Amania (1)
Chandra, Annisa Ayudhita (1)
Fendila, Silva (1)
Hapsari, Mira (1)
Irawan, Jonathan Canny (1)
Karina, Nurul (1)
Nainggolan, Cohen William Manggading (1)
S, Virginia SR (1)
Salim, Petrus Suryaputra (1)
Salim, Shentya (1)
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Subject
Brand Awareness (11)
Perceived Quality (9)
Brand Association (8)
Brand Loyalty (7)
Brand Equity (6)
Purchasing Decision (3)
Multiple-Linear Regression Analysis (2)
Purchase Intention (2)
Advertising Effectiveness (1)
Brand association (1)
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Date Issued
2015 (11)
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Yes (11)