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AN EMPIRICAL STUDY ON CUSTOMER’S SOCIAL MEDIA BEHAVIOR AND THEIR PURCHASE INTENTION: A CASE OF LAZADA.CO.ID IN JAKARTA, INDONESIA
OCTAVIANI, HILDA
(
President University
,
2016
)
THE ROLE OF PRODUCT KNOWLEDGE, PRODUCT INVOLVEMENT, AND FINANCIAL LITERACY ON ATTITUDES AND ITS IMPLICATION TOWARDS PURCHASE INTENTION
Kurnia, Wijaya
(
President University
,
2017
)
FACTORS AFFECTING PURCHASE INTENTION OF YOUNG CHINESE TRAVELERS IN BOOKING HOSTEL ONLINE
Feng, Cheng
(
President University
,
2018
)
THE INFLUENCE OF BRAND IMAGE, PERCEIVED PRICE, PERCEIVED QUALITY, AND PERCEIVED VALUE ON THE PURCHASE INTENTION IN THE FAST-FASHION INDUSTRY (A Case Study of ZARA Fashion Product in Vietnam)
Hiep, Ho Hoang
(
President University
,
2018
)
“THE EFFECT OF PROMOTIONAL MIX AND PERCEIVED QUALITY ON MOTHER’S PURCHASE INTENTION OF SUPER PREMIUM MILK FORMULA FROM MEAD JOHNSON COMPANY IN JAKARTA”
Pertiwi, Nesia Lisa
(
President University
,
2014
)
THE INFLUENCE OF CELEBRITY ENDORSEMENT IN INSTAGRAM TOWARDS CUSTOMER BEHAVIOR AND PURCHASE INTENTION IN HEALTHY FOOD DIET BUSINESS
Nugraha, Rendika
;
Kunthi A. Kusumawardani
;
Vinda Octavianie
(
President University
,
2018
)
DOMINANT FACTORS OF FOREIGN BRAND T-SHIRT PURCHASE INTENTION AMONG YOUTH CONSUMER (STUDY IN CIKARANG UTARA)
Novitasari, Widia
(
President University
,
2019
)
DOMINANT FACTORS OF FOREIGN COSMETICS PURCHASE INTENTION (STUDY IN NORTH CIKARANG)
Viyanti, Riska
(
President University
,
2019
)
FACTORS IN PURCHASE INTENTION OF FOREIGN SOCCER CLUB JERSEY
Suprihanta, Cynthia Puteri
(
President University
,
2019
)
THE INFLUENCE OF BRAND EQUITY TOWARDS PURCHASE INTENTION ON ELEVENIA
Setiawan, Ari
(
President University
,
2019
)
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Purchase Intention (66)
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