2011http://repository.president.ac.id/xmlui/handle/123456789/17312024-03-29T00:56:53Z2024-03-29T00:56:53ZTHE ANALYSIS OF CORRELATION BETWEEN INTERNAL PUBLIC RELATIONS AND EMPLOYEES WORK MOTIVATION AT PT. GRAMA BAZITA JAKARTAHayuningtias, Elena Rona Swastikahttp://repository.president.ac.id/xmlui/handle/123456789/17382019-08-13T12:17:31Z2011-01-01T00:00:00ZTHE ANALYSIS OF CORRELATION BETWEEN INTERNAL PUBLIC RELATIONS AND EMPLOYEES WORK MOTIVATION AT PT. GRAMA BAZITA JAKARTA
Hayuningtias, Elena Rona Swastika
This thesis was conducted to analyze the correlation between internal public relations and employees work motivation in PT. Grama Bazita Jakarta.In writing this thesis, two research questions were addressed: (1) Is there any correlation between internal public relations and employees work motivation?, and(2) How is the correlation between internal public relations and employees work motivation in PT. Grama Bazita Jakarta?.
For the research, quantitative method is used in this study by using correlation analysis and having confidence level as of 95%. Questionnaires are distributed to 50 employees. Methods are used in this study, including validity test, reliability test, normality test, and correlation coefficient analysis that were run by SPSS 13.
Related theories and literature are used in this thesis as references to help find out the answer to the research questions. The theories are focused on the analysis of correlation between internal public relations and employees work motivation. The data obtained were analyzed by testing of hypothesis through Pearson Product Moment correlation analysis. To see how strong level of correlation for two variables, it used Guilford Scale. Then to measure the contribution of internal public relations to employees work motivation, it used determinant coefficient formula test (R2).
After the research, the researcher finally come up with the finding that there is strong enough correlation between internal public relations and employees work motivation as of 32.5%.
2011-01-01T00:00:00ZTHE CORRELATION BETWEEN SPECIAL EVENT AND IMAGE OF JAKTV AMONG BIKERS COMMUNITY (OCTOBER 30th, 2011)Rahmarini, Giska Malahttp://repository.president.ac.id/xmlui/handle/123456789/17372019-08-13T12:15:09Z2011-01-01T00:00:00ZTHE CORRELATION BETWEEN SPECIAL EVENT AND IMAGE OF JAKTV AMONG BIKERS COMMUNITY (OCTOBER 30th, 2011)
Rahmarini, Giska Mala
This research is aimed to measure the correlation of special event conducted by PT. Danapati Abinaya Investama (Jaktv) towards its image and to describe the significance of the Jaktv image according to the participants of the special event and verify any correlation between special events and image of Jaktv.
Theories applied in the research are taken from Richard west & Lynn H.Turner of communication as transaction theory and Spector of Image theory. This research used quantitative method with correlation to determine the correlation between special event as independent variable and Image of Jaktv as dependent variable. Data collection methods used was primary and secondary data. The primary data collection was questionnaire, which consists of 34 statements with multiple responses. In addition to that, the researcher also used secondary data, which was relevant to fun walk Jaktv 6th anniversary. In this case, a biker’s community, named Marshal Group, who attended the special event of fun walk Jaktv 6th anniversary was chosen to be the population of the research. In deciding sample size, the researcher used Census method. There are 60 members of Marshal Group and all of them serve as the sample. Furthermore, the researcher used SPSS 16 to measure several formulas and applied Microsoft Excel to present data.
The result of Pearson’s Product Moment Correlation indicates that correlation between special event and image of Jaktv was highly significance (r = 0.67, P sig ≤ 0.01). In special event variable, shared field of experience was highly significance (r = 0.61, P sig ≤ 0.01). Image of Jaktv according to participants’ event was positive with the total percentage of 53%. In Chi-Square test showed that special event was effective and image of Jaktv was positive with the total percentage of 36.6%.
2011-01-01T00:00:00ZTHE STRATEGIES OF CHELSEA FOOTBALL CLUB’S COMMUNICATIONS DEPARTMENT TO GLOBALISE ITS BRANDAnna, Starahttp://repository.president.ac.id/xmlui/handle/123456789/17362019-08-13T12:13:07Z2011-01-01T00:00:00ZTHE STRATEGIES OF CHELSEA FOOTBALL CLUB’S COMMUNICATIONS DEPARTMENT TO GLOBALISE ITS BRAND
Anna, Stara
2011-01-01T00:00:00ZCONSUMER BEHAVIOR ANALYSIS OF BLACKBERRY USER STUDY CASE: PRESIDENT UNIVERSITY PUBLIC RELATION STUDENT BATCH 2009-2010Hidayanti, Lilishttp://repository.president.ac.id/xmlui/handle/123456789/17352019-08-13T12:08:30Z2011-01-01T00:00:00ZCONSUMER BEHAVIOR ANALYSIS OF BLACKBERRY USER STUDY CASE: PRESIDENT UNIVERSITY PUBLIC RELATION STUDENT BATCH 2009-2010
Hidayanti, Lilis
The advancing of technology that cause by the rising of information need make communication technology becoming more and more used. Blackberry Smartphone is one of Smartphone who started rising among mobile phone users. Interesting features with easy access to get information and also certain features which only available in this mobile phone causing people began wanting to use it. Unfortunately most of Blackberry users only use their Blackberry as a lifestyle icon.
There are 3 Assumptions of Media Ecology Theory, they are Media infuse every act and action in society, Media fix our perceptions and organize our experiences and Media tie the world together. There are Factors That Affecting Consumer Behavior they are Culture, Social, Personnal and Psychological.
The research method that is suitable for this research is a quantitative since this research is conducted to analyze Cultural of Blackberry user among President University Public Relation Student batch 2009-2010. In this research I use 3 kinds of test which is Friedman test to know if those 4 factors are significant or not in affect people to use Blackberry, Wilcoxon Signed Rank Test to know which one is the most significant among those 4 factors in affect people to use Blackberry, and Kruskal Wallis Test to find if there is any relating among gender, ethnicity and age in affect people to use Blackberry.
From the result obtained we can conclude that those 4 factors are significant (X2 = 23,18 and P= 0,000) in affect people to use Blackberry which culture occupied the first rank in affect people to use Blackberry (Z= -4,618 and P= 0,000) and also there is no relation among gender, ethnicity and age in affect people to use Blackberry.
2011-01-01T00:00:00Z