2019http://repository.president.ac.id/xmlui/handle/123456789/30392026-04-07T14:35:32Z2026-04-07T14:35:32ZAPP ( Adin Power Producer )Saladin, Archie Armanhttp://repository.president.ac.id/xmlui/handle/123456789/114772023-05-30T04:18:53Z2019-01-01T00:00:00ZAPP ( Adin Power Producer )
Saladin, Archie Arman
2019-01-01T00:00:00ZFACTORS INFLUENCING INDONESIAN MILLENNIALS LOYALTY TOWARD AIRBNBPrasetio, Kevin Marceliushttp://repository.president.ac.id/xmlui/handle/123456789/103972022-11-01T08:12:08Z2019-01-01T00:00:00ZFACTORS INFLUENCING INDONESIAN MILLENNIALS LOYALTY TOWARD AIRBNB
Prasetio, Kevin Marcelius
Purpose: The objective of this study is to find out the influence of Hospitality Hosting
Behavior, Perceived Service Quality, Perceived Risk, Social Authentic Appeal,
Economic Appeal, Hedonic Value, Utilitarian Value and Airbnb user Satisfaction
towards Indonesian Millennial Airbnb user Loyalty.
Design/ Methodology/ Approach: This study used quantitative method that applied
Structural Equation Modeling (SEM). The primary data was collected from 250
respondents who filled questionnaires that consist of 38 measurement items, whether
they have used Airbnb and are they a millennial. Furthermore, the data were tested its
validity regarding the face, content, and construct validity, Cronbach’s Alpha was used
and resulted to be valid and reliable.
Findings: This study found that Social Authentic Appeal influence Airbnb user
Satisfaction, Economic Appeal influence Airbnb user Satisfaction, Hedonic Value
influence Airbnb user Satisfaction and Airbnb user Satisfaction positively affecting
Loyalty.
Originality/Value: To the extent of author’s knowledge. This study is believe to be
first conducted with this framework and with object of study in Indonesia.
2019-01-01T00:00:00ZMILLENNIALS ENTREPRENEURIAL INTENTION: INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR BETWEEN ENTREPRENEUR AND NON-ENTREPRENEUR FAMILY BACKGROUNDAyulita, Marsinthahttp://repository.president.ac.id/xmlui/handle/123456789/103962022-11-01T08:09:35Z2019-01-01T00:00:00ZMILLENNIALS ENTREPRENEURIAL INTENTION: INFLUENCE OF TECHNOLOGY ACCEPTANCE MODEL AND THEORY OF PLANNED BEHAVIOR BETWEEN ENTREPRENEUR AND NON-ENTREPRENEUR FAMILY BACKGROUND
Ayulita, Marsintha
Purpose – The purpose of this study is to determine the factors for millennial before choosing
become an entrepreneur and compare entrepreneurial intention of millennial with and without
entrepreneurial family background that influenced by development of the Internet. The
independent variables are perceived behavioral control, perceived of usefulness and perceived
ease of use, and attitude as mediating variable.
Design/methodology/approach – This research used quantitative method with questionnaire
distributed online through Google Form to millennial that use Internet in their daily life with
non-probability sampling technique. The questionnaire with 40 items instrument was
distributed, 250 valid responses are collected for entrepreneurial intention of millennial that
have entrepreneurial family background and 250 valid responses are collected for
entrepreneurial intention of millennial that do not have entrepreneurial family background.
Partial Least Squares Structural Equation Modeling conducted to check the validity and
reliability of instrument. Bootstrapping conducted in order to do the hypothesis testing.
Findings – The result of findings revealed that all of the hypotheses are accepted and have a
significant relationship.
Value – Originality of this research is on the comparison of entrepreneurial intention among
millennial that have entrepreneurial family background and do not have entrepreneurial
family background who use Internet and social media.
2019-01-01T00:00:00ZTHE IMPACT OF RAJA AMPAT TRAVEL VIDEO BLOG EXPOSURE THROUGH FAMILIARITY, COGNITIVE AND AFFECTIVE DESTINATION IMAGE TOWARDS INTENTION TO VISITNugraha, Mentari Trihttp://repository.president.ac.id/xmlui/handle/123456789/103952022-11-01T08:05:17Z2019-01-01T00:00:00ZTHE IMPACT OF RAJA AMPAT TRAVEL VIDEO BLOG EXPOSURE THROUGH FAMILIARITY, COGNITIVE AND AFFECTIVE DESTINATION IMAGE TOWARDS INTENTION TO VISIT
Nugraha, Mentari Tri
Purpose: The purpose of this research is to find the impact of Raja Ampat travel
video blog exposure through familiarity, cognitive and affective destination image
towards intention to visit.
Design/Methodology/Approach: This is quantitative research that applied multiple
regressions as a method. The primary data was collected from 217 valid
questionnaires, which consist of 23 construct measurement items from 4 variables,
the willingness to fill the questionnaire, the experience of watching travel video blog
about Raja Ampat, gender, age and occupation. The respondents are coming from
people who have watched travel video blog about Raja Ampat. The data were tested
its validity, reliability, which resulted to be valid and reliable.
Findings: This research found that the exposure of Raja Ampat in travel video blog
through familiarity, cognitive and affective destination image are simultaneously and
individually has a significant influence towards intention to visit.
Originality/Value: This research used the previous study with the title “The Impact
of Destination Exposure in Reality Shows on Destination Image, Familiarity and
Travel Intention” (Mege & Aruan, 2017), this research is believed to be the first
conducted with different location which is Raja Ampat and media which is travel
video blog.
2019-01-01T00:00:00Z