http://repository.president.ac.id/xmlui/handle/123456789/4511 2026-04-07T14:35:17Z 2026-04-07T14:35:17Z Biofani, Dema http://repository.president.ac.id/xmlui/handle/123456789/5869 2021-11-10T04:53:02Z 2020-01-01T00:00:00Z

GENERATION Y AND Z GREENWASHING PERSPECTIVES ON RETAIL PRODUCT Biofani, Dema The purpose of this study is to examine the effect of greenwashing towards purchase intention, which is mediated by green consumer confusion, green perceived risk, and green trust. This research utilizes a quantitative approach. The questionnaire was distributed used an online questionnaire that spread through social media with generation y and generation z who live in Greater Jakarta as the target respondent. A recent study applied convenience sampling and multiplying the ratio of cases (N) to the number of measuring questions to get the total respondent number. There were 257 respondents as a sample size of the research and through validity and reliability analysis processed by statistical software using factor analysis and structural equation modeling. The findings show that greenwashing positively influences green consumer confusion and green perceived risk but does not significantly influence green trust directly. Green consumer confusion and green perceived risk negatively influence green trust. Furthermore, green trust indicates a significant positive influence on purchase intention.

2020-01-01T00:00:00Z Xiaohan, Xie http://repository.president.ac.id/xmlui/handle/123456789/4720 2021-10-04T04:50:16Z 2020-01-01T00:00:00Z

RESEARCH ON THE DEVELOPMENT OF NATIONAL CULTURAL THEME HOTEL -TAKE XINJIANG TUMARIS HOTEL Xiaohan, Xie Purpose— Xinjiang‘s hotel industry has developed rapidly, there is no real ethnic cultural themed hotel. Therefore, the development of ethnic cultural theme hotels in Xinjiang has important theoretical and practical significance. Design/methodology— In this paper, qualitative and quantitative research methods are used to study the development of national culture theme hotel. First of all, it combs the theoretical knowledge of the theme hotel, collects and studies the research literature at home and abroad, which lays a theoretical foundation for the development of the theme hotel. Then, on the basis of the survey and data collection, this paper uses the method of questionnaire survey to investigate the customers' understanding and preference for the national culture theme hotel. The survey result is that compared with ordinary hotels, most customers are more inte rested in ethnic cultural theme hotels. But I don’t know much about Tumaris Hotel. Practical Implications— Based on the results of literature research and questionnaire survey, according to the development status and favorable conditions of Xinjiang hotel industry, this paper puts forward some suggestions for the development of ethnic culture theme hotel. Originality— According to the current situation of theme hotel, the research of theme hotel is still in the initial stage, and the research on national culture theme hotel is relatively less. Therefore, under the title of theme hotel development research, this paper studies in detail the characteristics of national culture theme hotel and why it is suitable for the development of Xinjiang theme hotel.

2020-01-01T00:00:00Z Febiora, Varas http://repository.president.ac.id/xmlui/handle/123456789/4718 2021-10-04T04:44:47Z 2020-01-01T00:00:00Z

FACTORS INFLUENCING PURCHASE INTENTION IN THE SOCIAL COMMERCE: THE CASE OF MAKEUP PRODUCTS FOR INSTAGRAM USERS IN THE GREATER JAKARTA Febiora, Varas Purpose 􀂱 The purpose of this study is to give more insight into social commerce, especially Instagram at Greater Jakarta. The study explores factors influencing the Purchase Intention on Instagram, which include Social Commerce Construct (SCC), Hedonic and Utilitarian Shopping Value, Cognitive and Affective Appraisal, also satisfaction. Design/methodology/Approach 􀂱 Quantitative method is used in this study and to collect the data, researcher used a survey containing questionnaires as the tool. The questionnaire was made by using Google Form and spread to Greater Jakarta aged between 15 􀂱 25 and collected 268 respondents. Structural Equation Modelling is used to analyzed the data that are collected. Findings 􀂱 The result showed that Cognitive Appraisal mediated Social Commerce construct, which includes Learning from Forums and Communities, Social Recommendation, and Ratings and Reviews, and Utilitarian Shopping Value to influence Purchase Intention. Meanwhile, Hedonic and Utilitarian Shopping Value are influencing Purchase Intention mediated by Satisfaction. Originality Value 􀂱 This study is to provide a better understanding and views of social commerce in Indonesia, especially on Instagram. This study also gives insight about factors influencing purchase intention for sellers on Instagram and how to increase customer engagement.

2020-01-01T00:00:00Z Khan, Zedy Jennes http://repository.president.ac.id/xmlui/handle/123456789/4715 2021-10-04T04:28:31Z 2020-01-01T00:00:00Z

FACTORS INFLUENCING CUSTOMER SATISFACTION TOWARDS REVISIT INTENTION IN BUDGET HOTEL (CASE STUDY OF REGENCY HOTEL PRINGSEWU) Khan, Zedy Jennes Purpose – The purpose of this study is to analyze factor influencing customer satisfaction towards revisit intention in budget hotel. This topic is important to analyze what factor that influencing customer of budget hotel feel satisfied and do revisit intention, since the trend of budget hotel has risen and has attracted many enthusiast to stay at budget hotel especially in Indonesia. Design/methodology/approach – This research using mixed qualitative and quantitative method. For qualitative method, an interview has been conducted with with general manager and some staff of Regency Hotel Pringsewu. For quantitative method, a questionnaire with the total of 19 statement was distributed through digital to the customer of Regency Hotel Pringsewu. This study was collected from 80 respondents that met the criteria. First the author checked the data for its construct validity and reliability, and then tested the hypothesis by using SmartPLS as the tools. Findings – Based on the research, service quality has no significant impact on customer satisfaction. But price significantly influence customer satisfaction, promotion significantly influence customer satisfaction, and customer satisfaction significantly influence revisit intention. Originalitu/value – Originality of this research is in the finding out the role of service quality, price, promotion that influence customer satisfaction and revisit intention of budget hotel customers.

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