http://repository.president.ac.id/xmlui/handle/123456789/8775 2026-04-24T14:58:58Z 2026-04-24T14:58:58Z Prudence, Adrianus http://repository.president.ac.id/xmlui/handle/123456789/8924 2022-08-11T03:14:22Z 2021-01-01T00:00:00Z

Culture Influence in Determining Entrepreneurial Intention of Chinese Descendants: A Survey of Undergraduate Students in Medan Prudence, Adrianus Purpose This study is conducted to find out if cultural values, in our case of Chinese descendants university students, might affect the intention of an individual on becoming an entrepreneur. Design/methodology/approach A total of 53 items which comprised of entrepreneurial intention, subjective norms, attitude, personality traits, perceived behavioral control, cultural values, education and skills, and social network were distributed to university students in Medan. Demographic variables including gender, university major, and entrepreneurial experience. A total of 215 respondents was collected. All data were tested for their validity and reliability before tested for the hypotheses using structural equation modelling. Findings Findings reveal that cultural value does influence entrepreneurial intention. The study also reveals that most of the proposed hypotheses also show influence on entrepreneurial intention, which included attitude, subjective norm, and perceived behavioral control. Education and skills are also shown to have a mediating effect on perceived behavioral control, and personality attitude is shown to have a mediating effect on attitude. Originality / Value This is the first few studies, if not the first study that tried to link cultural value to the entrepreneurial intention of a certain group in the intended demographic location, which is Medan.

2021-01-01T00:00:00Z Fadillah, Novita Zarah http://repository.president.ac.id/xmlui/handle/123456789/8923 2022-08-11T03:11:59Z 2021-01-01T00:00:00Z

ONLINE CUSTOMERS' BEHAVIOR BASED ON TRUST, EXPERIENCE AND CUSTOMER SERVICE: A SURVEY OF BLIBLI.COM ELECTRONIC PRODUCT PURCHASERS IN JAKARTA Fadillah, Novita Zarah Purpose  This study aims to find out how trust, experience, customer service influences behavioral intention and which Variables affect e-Commerce customers' Behavioral Intentions the most in Blibli.com. Methodology The study was carried out utilizing a quantitative descriptive method, with data collected via online surveys from a variety of samples for analysis. The data is analyzed based on responses submitted by 90 respondents then used descriptive statistics and path analysis on the frame of mind. Respondent data will be processed using SPSS software. Findings The findings revealed that trust, experience, customer service influences behavioral intention, and all three variables have a positive and significant effect on behavioral intention when used together. Research LimitationThis study focuses on Blibli.com customers who are domiciled in Jakarta and have purchased an electronic product in Blibli.com.

2021-01-01T00:00:00Z Fathi, Nabiel http://repository.president.ac.id/xmlui/handle/123456789/8921 2022-08-11T03:09:30Z 2021-01-01T00:00:00Z

BUSINESS PLAN DONER HUB Fathi, Nabiel DonerHub is a food retailer that sells kebabs using an approach by creating balanced nutrition and healthy for traditional kebabs. DonerHub uses fresh raw materials that create an authentic taste of Turkish kebab. A traditional kebab presentation gives a taste of Turkish kebabs. To maintain the quality of taste and quality, we use spice directly from Turkey. We also offer specialized and competent skills to guarantee a consistent taste. DonerHub use fresh, locally produced vegetables that are supplied and prepared daily along with our special bread. This makes DonerHub a truly unique taste experience for our customers. For marketing strategy, DonerHub grow and succeed with a strong modern brand and the promotion of healthy, fresh, nutritious products that appeal to a wide market. Maintaining the authenticity and originality of our kebabs is one of the company's main goals and we continue to maintain our market position at the top of the kebab industry. We projected to sell 39.000 products in our first year by the total of Rp. 553,500.000 and increasing 18% for the next year. We will start operating in early 2022.

2021-01-01T00:00:00Z Rahayu, Yemima Glory http://repository.president.ac.id/xmlui/handle/123456789/8917 2022-08-11T03:02:17Z 2021-01-01T00:00:00Z

THE INFLUENCE OF SERVICE QUALITY AND VISITOR EXPERIENCE TOWARDS REVISIT INTENTION THROUGH SATISFACTION: A SURVEY OF CULTURAL MUSUEM IN JAKARTA Rahayu, Yemima Glory Purpose The objective of this research is to find out the influence of service quality, visitor experience towards satisfaction to the people who ever visited Cultural Museum in Jakarta. Then, the influence of visitor satisfaction towards their revisit intention to Cultural Museum in Jakarta. Design/Methodology/Approach This research is a quantitative research, 31 item statements of the questionnaire were distributed by using Google Form as a tool and were spread to the respondents who ever visited Cultural Museum in Jakarta. Finally, the analysis was performed on 335 respondents. The data were validated through construct validity and reliability and using Structural Equation Modelling to test the hypotheses. Findings This research will find that service quality and visitor experience influence visitor satisfaction and visitor satisfaction influence revisit intention to Cultural Museum in Jakarta. Originality/Value This research provides initial insight into the influence of service quality and visitor experience towards visitor satisfaction and its implication on visitor revisit intention to Cultural Museum in Jakarta.

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