http://repository.president.ac.id/xmlui/handle/123456789/1198 2026-04-06T14:32:20Z http://repository.president.ac.id/xmlui/handle/123456789/10591 THE EFFECT OF CORPORATE IMAGE AND SALES PROMOTION ON CUSTOMER LOYALTY (A CASE STUDY OF CARREFOUR IN CIKARANG) Yuanyuan, Liu In today’s competitive business world, customers are considered to be kings. Customers have several choices to make among alternative products, and they exercise a high level of influence in the market with respect to product size, quality and price. Hence, it is important for producers to meet the needs of customers in order to stay competitive. One of the marketing communication tools that is used in attracting the attention of the customer and build their loyalty is sales promotion, and the other factor that may affect customer loyalty is corporate image. The research is conducted in Jababeka, Cikarang, Bekasi. In the specific area, there are so many similar retail stores, such as, Carrefour, Alfamart, Giant, Indomart and so on. The competition level is very intensive. In order to survive, the retailers must know how to improve customer loyalty. The aim of this research therefore is to determine the effect of sales promotion and corporate image on customer loyalty in retail. In the research, the study method used in gathering information from the respondents was through questionnaire. Simple random sampling was used to select a sample size of 60, while descriptive and inferential statistical analyses are conducted with the aid of SPSS software. Like many other organizations, retailers like Carrefour spends a large part of their total marketing expenses on sales promotion and corporate image building. Hence, the research attempts to find the effect of sales promotion and corporate image on customer loyalty using a sample of customers of students from a single university. The research finds out that corporate image and sales promotion have positive effects on customer loyalty. 2013-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/10590 DESCRIPTIVE ANALYSIS ON THE PURCHASING INTENTION OF CHINESE ONLINE CUSTOMERS Long, Chen The Internet is a global communication medium that is increasingly being used as an innovative tool for marketing goods and services. The Internet has added a new dimension to the traditional nature of retail shopping. The internet offers many advantages over traditional shopping channels and the medium is a competitive threat to traditional retail outlets. Globally, consumers are rapidly adopting Internet shopping and shopping online. It is becoming popular in China. If online marketers and retailers know and understand the factors affecting consumers‘ buying behavior, they can further develop their marketing strategies to attract and retain customers. There is a conceptual gap in the marketing literature as there has been very limited published research on the factors influencing consumers‘ choices between online shopping and traditional shopping in China. This study seeks to fill this conceptual gap in the context of online shopping by identifying the key factors influencing Chinese consumers‘ online shopping behavior. This research offers some insights into the links between e-shopping and consumers‘ decisions to shop or not shop online. This information can help online marketers and retailers to develop appropriate market strategies, make technological advancements, and make the correct marketing decisions in order to retain current customers and attract new customers. Moreover, managerial implications and recommendations are also presented. 2013-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/3132 IMPACTS OF STORE ATMOSPHERE TOWARD CONSUMERS’ RE-PURCHASING INTENTION A SURVEY OF NAGA PASAR SWALAYAN JATIWARINGIN Kurniawan, Mochamad Tritiya Modern retail business continues to expand in Indonesia is a very promising market. Start from middle-low class retail store until middle-high class retail store. The focus of the skripsi is about influences of Store Atmosphere to Consumers’ Re-Purchasing Intention in Naga Pasar Swalayan Jatiwaringin. In this research, the data were collected are primary data, collected through questionnaires from as many as 128 Naga Pasar Swalayan consumers, using direct personal investigation method. The questionnaire is using Likert Scale as its tools to measure the degree of agreement from the respondents. The data are processed through quantitative analysis. Quantitative analysis include validity and reliability test, classic assumption test and multiple regression analysis to conduct the hypothesis testing through F-test, t-test and coefficient of determination (R²). Results of the analysis found that 2 Store Atmosphere variables being measured in this research have significant influence towards Re-Purchasing Intention, that is Store Layout (X1) and Interior Display (X2). 2013-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/3128 THE INFLUENCE OF CONSUMERS TRUST LEVEL AND PERCEIVED RISK TOWARDS THE ONLINE PURCHASE DECISION OF JERSEY ON THE WEBSITE WWW.ORIONJERSEY.COM Louis, James This research purpose to know the influence of consumer trust level and perceived risk towards online purchase decision on the website www.orionjersey.com. The sample method that used in this research is nonprobability sampling method as much as 200 people from the population group of consumers that already purchase the jersey on www.orionjersey.com. Data collection technique use questionnaire, meanwhile analysis use multiple regression analysis. Where, before the researcher do the regression analysis, the researcher do the validity and reliability testing on questionnaire and classic testing assumption. The analysis results shown that there is a positive and significant influence of consumer trust level toward online purchase decision and there is a negative and significant impact of perceived risk toward online purchase decision. A positive regression coefficient value of consumer trust level shown that a greater consumer trust level then the online purchase decision of jersey also greater, although the greater perceived risk caused a smaller online purchase decision of jersey. 2013-01-01T00:00:00Z