http://repository.president.ac.id/xmlui/handle/123456789/13746 2026-04-06T10:54:06Z http://repository.president.ac.id/xmlui/handle/123456789/13852 AN ANALYSIS OF THE RELATIONSHIP BETWEEN ORGANIZATIONAL COMMITMENT TO EMPLOYEE PRODUCTIVITY: A CASE STUDY AT BEACH RESORT XYZ Wisesa, Bunga Ayu Roro The hospitality industry is a highly competitive industry, so it is necessary to ensure that employee productivity is at an optimal level in order to maintain service quality. At Beach Resort XYZ, there are several problems that affect employee productivity, therefore it is necessary to understand organizational commitment to employee productivity. This research aims to analyze the relationship between organizational commitment, which consists of affective, normative, and continuance commitment, on employee productivity at Beach Resort XYZ. This study uses a qualitative method because it focuses on a deep understanding of the subjective experiences of employees and also because there have not been many previous studies that use qualitative methods for research on related topics and also those that directly discuss Beach Resort XYZ. In this study, data was obtained through semi-structured interviews with selected employees as respondents. The respondents in this study were non-managerial operational staff who were selected using purposive sampling techniques. Moreover, the data obtained through the interviews were analyzed using thematic analysis with NVivo software. To enhance validity of findings, triangulation method used by comparing and then conducted member checking. The findings reveal that strong organizational commitment can enhance employee productivity, while lack of organizational commitment often results decreased productivity. 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13851 THE EFFECTS OF SOURCE CREDIBILITY AND INFORMATION QUALITY IN EWOM ON GEN Z’S PURCHASE INTENTION FOR BEAUTY PRODUCTS ON TIKTOK SHOP: THE CONDITIONAL MEDIATING ROLE OF UGC Tjandi, Vanessa Febriartha Indonesia’s rapid digitalization and the dominance of Gen Z in social commerce, particularly on TikTok Shop’s beauty segment, highlighting the main role of Electronic Word of Mouth (E-WOM) in shaping Purchase Intention. However, persistent trust gaps in e-commerce underscore the need to know how source credibility and information quality influence Gen Z’s decision-making, with user- generated content (UGC) potentially mediating these effects. This study employed a quantitative survey with N = 257 Gen Z consumers in Indonesia and analyzed the data using SmartPLS. The results indicate that source credibility (β = 0.384, p<.001,95% BCa CI [0.281, 0.494]) and information quality (β = 0.299, p<.001,95% BCa CI [0.207, 0.393]) significantly influence purchase intention (R2 = 0.517). Both source credibility (β = 0.460, p<.001) and information quality (β = 0.175, p = .010) also increase UGC, which in turn predicts purchase intention (β = 0.175, p<.001). A comparative analysis further confirmed that source credibility is a significantly stronger driver of purchase intention than information quality (Δ = 0.124, p=.004). UGC partially mediates the effect of source credibility on purchase intention, but mediation of information quality via UGC is not supported. The model demonstrates moderate predictive relevance for UGC (Q2 predict =0.311) and substantial predictive relevance for PI (Q2 predict = 0.483), confirming its out-of-sample predictive power. These findings contribute to a deeper understanding of E-WOM dynamics in social commerce and provide practical insights for beauty brands in optimizing TikTok-based marketing strategies. 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13850 BUSINESS PLAN OF MARGO JOYO PECEL LELE F, Dinda Maulina Margo Joyo Pecel Lele is a proposed culinary business based in Subang, West Java, offering a modern dining experience for traditional Indonesian street food lovers. With a focus on authentic flavors, affordability, and customer comfort, the business targets middle-to-lower income consumers, particularly Gen Z and Millennials who seek convenient and satisfying meals. Backed by strong industry trends, such as rising catfish consumption, increased food spending, and the continued popularity of traditional dishes, Margo Joyo presents strong potential for sustainable growth. The menu features pecel lele, pecel ayam, pecel bebek, fried rice, and seafood, with sambal customization, free teh tawar for dine-in, and a spacious, hygienic environment as key differentiators. Marketing efforts combine offline strategies with digital engagement through TikTok, Instagram, and delivery apps like GoFood and GrabFood. Supported by a loyalty program and efficient operations, the business is expected to reach profitability and recover its initial investment within approximately 3 years and 7 months. With future expansion in mind, Margo Joyo Pecel Lele aims to preserve Indonesia’s culinary heritage while embracing the demands of a modern market. 2025-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13849 THE INFLUENCE OF THE MARKETING MIX ON CUSTOMER SATISFACTION AT LALASSA BEACH CLUB, PANDEGLANG (BANTEN): A PLS-SEM STUDY Wahyudi, Rafli Tourist destinations sustain the economy, but some, such as Lalassa Beach Club (LBC) in Pandeglang, Banten, have been suffering from declining tourist visits, inadequate facilities, perceived price disparity, limited accessibility, and weak promotion. This study examined the influence of the marketing mix (4Ps: product (PD), price (PR), place (PL), and promotion (PM)) on customer satisfaction (CS) at Lalassa Beach Club. A quantitative design was employed, utilizing an online survey with 306 valid respondents who had visited Lalassa Beach Club within the prior six months. Data were collected during July to August 2025 using purposive sampling, with respondents reached via social media platforms. Participation was voluntary, and informed consent was obtained in line with IRB requirements. The survey used a 5-point Likert scale, and results were analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM) using SmartPLS 4.0. Findings showed that all four variables significantly influenced customer satisfaction, with Place (PL) (β = 0.310, p < 0.05) emerging as the strongest predictor, followed by Price (PR) (β = 0.255, p < 0.05), Product (PD) (β = 0.249, p < 0.05), and Promotion (PM) (β = 0.180, p < 0.05). Collectively, these variables explained 77.9% of the variance in customer satisfaction (CS) (R2 = 0.779). The results highlight the importance of accessibility, affordability, quality facilities, and multi-channel promotion in shaping tourist satisfaction. A key implication is that managers should invest in improving accessibility and facility standards while refining pricing fairness cues to sustain competitiveness in mid-sized coastal resorts. 2025-01-01T00:00:00Z