http://repository.president.ac.id/xmlui/handle/123456789/13892 2026-06-13T20:41:53Z http://repository.president.ac.id/xmlui/handle/123456789/13894 THE ROLE OF PURCHASE INTENTION ON INTERNATIONAL FOOD BRANDS DURING COVID-19 PANDEMIC Liewin, Sant Louis; Genoveva Since the earlier of 2020, Indonesia has been fighting against Covid-19 and currently there have been more than four thousand people infected by Covid-19 per day. This raises fears of all sectors especially in business. All regulations and policies such as social distancing, health protocols, work from home, travel restrictions, and self-isolation at home have been implemented by the government. As a result, all workforce must be reduced in all economic sectors, which causes an increase in the number of unemployed. If schools and offices are closed, some of the populations are influenced to change their life into a healthy lifestyle in order to prevent any disease that will come to them. This case will impact to their trust towards the food-seller and they will decide whether they purchase or not. Hence, this research explains about the influence of the lifestyle towards purchase decision through customer trust as the mediating variable. The variables of this research such as the dimensions of lifestyle (activity, interest, and opinion) as independent variables, purchase decision as dependent variable,and customer trust as the mediating variable. This research is a quantitative research which using SmartPLS 3.0 (Partial Least Square Structural Equation Model). The online questionnaire spread to 171 respondents by snowball sampling. The result show that the positive influence of lifestyle (activity, interest, and opinion) on purchase decision. In additional, the lifestyle positive influence on purchase decision trough trust as the intervening variable. 2020-01-01T00:00:00Z http://repository.president.ac.id/xmlui/handle/123456789/13893 THE CHANGE OF INDONESIANS LIFESTYLE TOWARDS FOOD PURCHASE DECISION DURING COVID-19 PANDEMIC Azmi, Amira Nurul; Genoveva The corona virus has attacked human life by taking away their freedom. Since the spread of the corona virus throughout the world at the end of 2019, every country has issued social distancing policies, including in Indonesia. The impact of this viral pandemic has damaged various existing businesses, including food franchises with international brands. The purpose of thisstudy isto analyze purchasing decisions at fast food franchises with international brands, assuming international brands already have cleanliness standards, high quality and a more comfortable environment (location), so that consumer confidence is more than other local brands. The trust factor is also used in this study as an intervening variable. This research is a quantitative study using an online questionnaire as a data collection tool. The valid questionnaires are filled in by 180 respondents. The sample used was non-purposived sampling with simple random sampling. Hypothesis testing uses the Structural Equation Model (SEM). The results showed that Food Safety, Food Quality and Environment had a significant effect on Purchasing Decisions during the COVID-19 pandemic. Meanwhile, Quality and Environment have a significant effect on trust, which is an intervening variable in this study. This study concludes that Food Safety, Food Quality, and Environment have a positive and significant effect on consumer confidence so that it affects purchasing decisions. 2020-01-01T00:00:00Z