Browsing 05. Undergraduate Theses by Subject "H&M"

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THE IMPACT OF BRAND IMAGE AND BRAND EXPERIENCE TOWARD CUSTOMER SATISFACTION AND CUSTOMER LOYALTY: A CASE STUDY OF H&M IN JAKARTA

Alfriana, Olivia (President University, 2014)

Brand image and brand experience have been assessed as important of customer satisfaction and customer loyalty. Brand image and brand experience are important because it helps company to achieve higher performance that ...
THE REASSESSMENT OF THEORY OF PLANNED BEHAVIOR IN CONTEXT OF FAST FASHION AND MILLENNIALS IN INDONESIA

Julianton, Gweneal Benita (President University, 2018)

Fast Fashion is defined as an interpretation of the high end fashion brand design into low cost products, produced in small amount and spread by mass-market retailers along with short lead times.Some studies point out that ...
WOMEN’S EMPOWERMENT IN FAST FASHION INDUSTRY: A STUDY CASE OF H&M SUPPORT TOWARDS FEMALE GARMENT WORKERS IN BANGLADESH (2013-2020)

FREDERICA, KEISHA (President University, 2022)

Fast fashion is one of the most globalized industries today. To save on manufacturing and labor costs, many fast fashion companies choose direct suppliers in developing countries, one of which is H&M, which has many direct ...

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