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ANALYSIS OF INFLUENCE OF BRAND EQUITY TOWARD CONSUMER BUYING DECISION ON SAMSUNG SMARTPHONE (A CASE STUDY IN PRESIDENT UNIVERSITY, CIKARANG)
Alfin, Fellialnyoo
(
President University
,
2013
)
THE INFLUENCE OF BRAND AWARENESS, PERCEIVED QUALITY, AND BRAND ASSOCIATION ON CUSTOMER PURCHASE DECISION (A CASE STUDY AT PRESIDENT UNIVERSITY EXTENSION PROGRAM BATCH 2012)
Rinto, Kristedy
(
President University
,
2013
)
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Author
Alfin, Fellialnyoo (1)
Rinto, Kristedy (1)
Subject
brand equity (2)
brand association (1)
brand awareness (1)
brand loyalty and Samsung Smartphone (1)
buying decision (1)
consumer behavior (1)
perceived quality (1)
purchase decision (1)
university (1)
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Date Issued
2013 (2)
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