Browsing School of Business by Subject "Value Consciousness"

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THE EFFECT OF SOCIAL AND PERSONALITY FACTORS TOWARDS ATTITUDE AND PURCHASE INTENTION ON COUNTERFEIT PRODUCTS: (A SURVEY OF FEMALE MAC COSMETIC PRODUCT USERS IN JAKARTA)

Halim, Rifka Christy (President University, 2014)

Counterfeits consumption has recently attracted considerable attention. Indonesia is a country that ranked the 8th largest country after Hong Kong with highest levels of products piracy in Asia in 2006. This research ...
THE INFLUENCE OF PERSONAL GRATIFICATION, INDIVIDUAL MOTIVATION, AND VALUE CONSCIOUSNESS TOWARDS COUNTERFEIT BAGS PURCHASE INTENTION: A STUDY IN GREATER JAKARTA

Mentari, Indah (President University, 2020)

Purpose  This research aims to discover the influence of personal gratification, individual motivation, value consciousness towards counterfeit bags purchase intention in Greater Jakarta. Design / Methodology / Approach ...

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