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THE INFLUENCE OF INTERNATIONAL SPORT CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER PERCEIVED VALUE AND PURCHASE INTENTION
Chairul, Elena
(
President University
,
2017
)
THE INFLUENCE OF WEBSITE QUALITY, CELEBRITY ENDORSEMENT, AND ELECTRONIC WORD OF MOUTH TOWARD PURCHASE INTENTION OF CLOTHING BRAND ONLINE (CASE STUDY OF COTTON INK INDONESIA)
Fauziah, Syifa
(
President University
,
2017
)
“VIEWERS” PERSPECTIVE: THE INFLUENCE OF CELEBRITY ENDORSER CREDIBILITY ON ATTITUDE TOWARDS SOCIAL MEDIA ADVERTISING
Ryanda, Fajar Putra
(
President University
,
2017
)
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Author
Chairul, Elena (1)
Fauziah, Syifa (1)
Ryanda, Fajar Putra (1)
Subject
Celebrity Endorsement (3)
Purchase Intention (2)
Attitude towards Social Media Advertising (1)
Clothing Brand (1)
Electronic Word of Mouth (1)
Endorser Credibility (1)
Instagram (1)
Perceived Value (1)
Social Media Advertisement (1)
Sport (1)
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Date Issued
2017 (3)
Has File(s)
Yes (3)