Browsing Communication by Subject "Advertising"

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DESIGNING SOCIAL MEDIA CAMPAIGN CONCEPT OF ONLINE SEXUAL HARASSMENT TO CHANGE PEOPLE PERCEPTION IN SEXUALISING PEERS ON INSTAGRAM

Saragih, Vanilla Folia Imvrina (President University, 2020)

Online sexual harassment not only take place in urban or domestic place, but now digitally. Indonesia has an increase of 300% for sexual cyber crime cases since 2018. The problem that can be identified is the lack of ...
THE INFLUENCE OF INTEGRATED MARKETING COMMUNICATIONS IMPLEMENTATION TOWARDS THE BRAND AWARENESS OF BLANJA.COM

Fitri, Ulfa Dinyah (President University, 2020)

Online shoppers in Indonesia are increasing today. According to McKinsey report (2018), there are around 30 million online shoppers and will increase by about 9% in 2020 with largest population of it are those aged 19 to ...
SEMIOTICS ANALYSIS OF LUX ADVERTISEMENT, UNFORGETTABLE GIRL STORY VERSION

Ayeshya, Ghisna (President University, 2017)

Nowadays advertising affects lives; we can see much advertisement in everywhere such as in television, media, and online media. It is a form of communication and deliver message for the costumer, the advertisement has a ...

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