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Browsing 2017 by Title

Now showing items 45-64 of 119

THE IMPACT OF ASSETS TOWARD PROFITABILITY DETERMINED OF LISTED INFORMATION TECHNOLOGY PRODUCT COMPANIES

Harianto, Andrian (President University, 2017)

Technology industry is one of the biggest industries in the world right now. The rise of gadgets such as smartphones and tablets mean that technology industry will keep improving at least in the near future. This research ...
IMPACT OF BRAND SWITCHING IN THE TELECOMMUNICATION INDUSTRY (A CASE STUDY OF XL AXIATA IN JAKARTA)

Sutanto, Shandy (President University, 2016)

This research entitled “Impact of Brand Switching in The Telecommunication Industry – A Study Case of XL Axiata in Jakarta” was conducted with 100 respondents who were a user of XL Axiata cellular network in Jakarta Area. ...
THE IMPACT OF CAPITAL STRUCTURE AND GOOD CORPORATE GOVERNANCE TOWARDS PROFITABILITY RATIOS AND FINANCIAL FAILURE POTENTIAL IN ASIA PACIFIC’S AIRLINES INDUSTRY

Arintyo, Dimas Ardi (President University, 2017)

The purpose of this study is to examine the capital structure and good corporate governance impact towards profitability ratios and analysing financial failure potential of airlines industry. Variable used as representatives ...
THE IMPACT OF CAPITAL STRUCTURE TOWARDS PROFITABILITY OF AGRICULTURE COMPANIES IN INDONESIA FOR PERIOD 2009 - 2015

Rosalia (President University, 2016)

This research examines how capital structure influences profitability of agriculture companies in Indonesia. Capital structure is known to be important, and the relationship with profitability cannot be ignored. This ...
IMPACT OF CELEBRITY ENDORSEMENT ON PURCHASE INTENTION OF COSMETICS ( A CASE STUDY OF MAYBELLINE IN WEST BEKASI )

Senda, Agatha Rannu Pati (President University, 2016)

This research entitled “Impact of Celebrity Endorsement on Purchase Intention of Cosmetics (A Case Study of Maybelline in West Bekasi)” was conducted 125 respondents who were consumers of Maybelline cosmetics living in ...
THE IMPACT OF COMPENSATION, CAREER PATH, AND LEADERSHIP TOWARD EMPLOYEES SATISFACTION ( A CASE STUDY OF PT.MUTIARA INDAH CONSTRUCTION, JAKARTA)

Mengke, Duan (President University, 2017)

The company makes the quality development of the employee by paying attention to the employee satisfaction. It many also be perceived as a positive emotional state resulting from the appraisal of experiences. This research ...
IMPACT OF CUSTOMER DISSATISFACTION, PRICE, VARIETY SEEKING AND PRODUCT ATTRIBUTES TOWARDS BRAND SWITCHING AMONG CONSUMER OF BLACKBERRY MOBILE PHONES

Zheng, Jiang (President University, 2016)
THE IMPACT OF LEVERAGE AND LIQUIDITY TO EARNINGS PER SHARE OF TELECOMMUNICATION FIRMS IN INDONESIA DURING 2010-2015

Wijaya, Vivian Noreen (President University, 2016)

This research aimed to empirically prove the significant influences partially and simultaneously of Degree of Operating Leverage, Degree of Financing Leverage, Degree of Combined Leverage, Current Ratio to Earnings per ...
THE IMPACT OF MEDIA RICHNESS, SOCIAL PRESENCE, PERCEIVED ENJOYMENT AND SOCIAL INFLUENCE TOWARDS WECHAT 'S CUSTOMER SATISFACTION A CASE STUDY OF WECHAT USERS IN PRESIDENT UNIVERSITY

Yu, Shi (President University, 2017)

This study was to analyze Dominant Factors to Wechat's Customer Satisfaction, This study is important to investigate the factors influencing Wechat's Customer Satisfaction. Study is conducted at President University, ...
THE IMPACT OF PRODUCT VALUE, PRODUCT EVALUATION, PRICE AND BRAND POSITIONING TOWARDS CONSUMER PURCHASING DECISIONS (A CASE STUDY OF LENOVO LAPTOP USERS IN CENTRAL JAKARTA)

Xiaobing, Yang (President University, 2017)

The purpose of this study is to examine the purchasing decisions of consumers through the investigation of Lenovo laptop users. The study included four independent variables (product value, product evaluation, price and ...
THE IMPACT OF TRANSPORTATION, SUPPLIER AND INFORMATION SHARING TOWARD QUALITY PERFORMANCE “A CASE STUDY OF PT VIVO INDONESIA”

Peng, Liu Gao (President University, 2016)

This paper aims to make the company aware about what dimensions of Supply Chain Process (transportation, supplier and Information sharing) affect the product quality performance. Therefore, company can decide in what ...
THE IMPACT OF UNEMPLOYMENT RATE, INTEREST RATE, EXCHANGE RATE AND GDP TOWARDS INFLATION RATE IN INDONESIA DURING PERIOD OF 2006-2015

Lauden, Cyrus Stevano (President University, 2017)

This research attempts to analyze the impact of Unemployment rate, Interest rate, Exchange rate and GDP towards Inflation rate in Indonesia in the period of 2006-2015. In this research, the analytical method used is ...
THE INFLUENCE OF BANK FINANCIAL RATIOS ON NET INTEREST MARGIN : A CASE STUDY OF BANK TABUNGAN PENSIUNAN NASIONAL

Tivani, Anastasya (President University, 2016)

The purpose of this study was to analyze the determinants of net interest margin of Bank Tabungan Pensiunan Nasional The dependent variable in this study was the net interest margin (NIM), and the independent variable ...
THE INFLUENCE OF BRAND EQUITY TOWARD CONSUMER PURCHASE DECISION (A STUDY CASE OF SAMSUNG SMARTPHONE IN BEKASI)

Hia, Rocky Simon (President University, 2017)

The present study attempts to identify the importance of Brand Equity (Brand Awareness, Brand Association, Perceived Quality and Brand Loyalty) to examine the relationship of those factors towards consumer purchase decision ...
THE INFLUENCE OF BRAND EXTENSION TOWARD PURCHASE INTENTION FOR BEAUTY PRODUCTS ("A STUDY CASE OF POND'S IN JAKARTA")

Christina, Grace Yulia (President University, 2016)

The objective of this research is to analyze the influence of brand extension toward purchase intention for Pond’s beauty products. Quantitative approach is used in this research. Quantitative approach includes validity ...
THE INFLUENCE OF BRAND IMAGE, PRICE AND TRUST TOWARDS PURCHASE INTENTION AT LINE SHOPPING IN PRESIDENT UNIVERSITY AREA

Handoko, Andre (President University, 2017)

A new paradigm of customer behavior of shopping context has emerged, however, the advent of technology which is internet is the factors of phenomemnon happens. People nowadays shop online in many e-commerce store that ...
THE INFLUENCE OF BUSINESS CHARACTERISTICS, OWNER CHARACTERISTICS AND NETWORK OF SMES ON ACCESSING FORMAL FINANCE AT PONDOK GEDE DISTRICT, BEKASI

Elisabeth, Cynthia Dameasi (President University, 2017)

The objective of this research is to find out the influence of determinants of accessibility to formal finance based on three variables which are business characteristics, owner characteristics, and networks. Based on this ...
INFLUENCE OF CELEBRITY ENDORSEMENT ON BEHAVIORAL INTENTION ( A CASE STUDY OF OPPO SMARTPHONE AMONG MILLENNIALS IN HANOI)

Thu, Nguyen Anh (President University, 2016)

This research aimed to examine the Influence of Celebrity Endorsement on Customer Behavioral Intention of Oppo Smartphone user in Hanoi, Vietnam. This research is also limited to 125 respondents who belong to the ...
THE INFLUENCE OF CUSTOMER SATISFACTION TOWARD CUSTOMER LOYALTY OF FILMA'S MARGARINE ( A STUDY CASE OF PT SMART TBK IN WEST JAKARTA)

Effendie, Della (President University, 2016)

The objective of this research is to analyze the influence of customer satisfaction towards customer loyalty of Filma’s margarine PT Smart Tbk in West of Jakarta. Quantitative method is used in this research. Quantitative ...
THE INFLUENCE OF CUSTOMER SATISFACTION TOWARD CUSTOMER LOYTHE DETERMINANT OF ISLAMIC EQUITY FUND RETURN IN INDONESIAALTY OF FILMA'S MARGARINE ( A STUDY CASE OF PT SMART TBK IN WEST JAKARTA)

R, Agatha (President University, 2017)

Mutual fund used to collect funds from investors to be invested in portfolio securities by investment manager. There is Islamic mutual fund which can be alternative of conventional mutual fund. The most popular type of ...

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