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PURCHASE INTENTION ON HIJAB PRODUCTS THROUGH CELEBRITY ENDORSER AND ADVERTISEMENT MEDIATED BY RELIGIOSITY
Aulia, Dea
(
President University
,
2018
)
THE INFLUENCE OF INTERNATIONAL SPORT CELEBRITY ENDORSEMENT IN INSTAGRAM ON INDONESIAN CUSTOMER PERCEIVED VALUE AND PURCHASE INTENTION
Chairul, Elena
(
President University
,
2017
)
THE EFFECTIVENESS OF EWOM AS A MODERATING VARIABLE IN PURCHASE INTENTION FOR COSMETIC PRODUCTS IN JAKARTA
Ompusunggu, Florida Valentina
(
President University
,
2018
)
THE INFLUENCE OF INSTAGRAM ADVERTISING ON CONSUMERS’ ATTITUDES TOWARDS PURCHASE INTENTION THE CASE OF BERRYBENKA ADVERTISING ON INSTAGRAM
Laydi, Felicia
(
President University
,
2018
)
THE INFLUENCE OF VISUAL MERCHANDISING OF IKEA ALAM SUTERA STORE TOWARD PURCHASE INTENTION
Pasaribu, Glori Septicha Anggriani
(
President University
,
2017
)
THE INFLUENCE OF BRAND EQUITY ON PURCHASE INTENTION : A CASE OF SOREX
Benedick, Monica
(
President University
,
2017
)
DETERMINANTS OF PURCHASE INTENTION IN CONTENT MARKETING
Febriyani, Rayi Pasca
(
President University
,
2018
)
THE INFLUENCES OF KNOWLEDGE AND RELIGIOSITY ON ATTITUDE TOWARDS PURCHASE INTENTION OF HALAL FOOD PRODUCTS IN GREATER JAKARTA
Singgih, Sekar Ayu Widyandini
(
President University
,
2018
)
FACTORS AFFECTING ATTITUDE AND INTENTION TO PURCHASE COUNTERFEIT BRANDED FOOTWEARS IN INDONESIA
Setyawan, Agus
(
President University
,
2018
)
FACTORS AFFECTING ONLINE HOTEL BOOKING INTENTION (A CASE STUDY OF pegipegi.com)
Lestari, Rista
(
President University
,
2018
)
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Purchase Intention (39)
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Customer Attitude (4)
Attractiveness (3)
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