Browsing by Subject "Gen Z"

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THE INFLUENCE OF VISIBILITY, CREDIBILITY, ATTRACTIVENESS, AND POWER OF CELEBRITY ENDORSER TOWARDS GEN Z PURCHASE INTENTION WITH BRAND IMAGE AS AN INTERVENING VARIABLE

Pitaloka, Afifah Dian (President University, 2022)

Developing business fashion with the upgrade of digital promotions on Instagram in Indonesia has caused many media promoters such as celebrity endorsers. This research used a quantitative method using SmartPLS 3.3 with ...
WHO IS THE TARGET MARKET OF DIGITAL TOURISM 4.0?

Goenadhi, Felix; Dedi Rianto Rahadi (President University, 2020)

This study is to investigate the willingness or intention of millennials and Gen Z era because nowadays, they are the new target market and their tourism destination image to visit several places in Indonesia based YouTube ...

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