President University Repository

Browsing by Subject "Generation Y"

Browsing by Subject "Generation Y"

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  • ANALISA WORK-LIFE BALANCE PADA GENERASI Y 
    Cahyaningtyas, Putri Ayu (President University, 2017)
    This study aimed to analyze the effect of Organizational Commitment and Perceived Supervisor Support (PSS) of the Generation Y Work-Life Balance (WLB) by using quantitative research methods. This method is used because the ...
  • BEHAVIORAL INTENTION ON ATTENDING MUSIC FESTIVAL AMONG GENERATION Y IN INDONESIA 
    H, William Alfa (President University, 2018)
    Purpose The purpose of this research paper is to find out the Generation Y behavioral intention in music festival influenced by aspects of experiences through vivid memories. Design/Methodology/Approach In order to ...
  • GENERATION Y AND Z GREENWASHING PERSPECTIVES ON RETAIL PRODUCT 
    Biofani, Dema (President University, 2020)
    The purpose of this study is to examine the effect of greenwashing towards purchase intention, which is mediated by green consumer confusion, green perceived risk, and green trust. This research utilizes a quantitative ...
  • GENERATION Y BEHAVIORAL INTENTION TO USE GRAB CAR: AN EVIDENCE FROM INDONESIA 
    KUSBIANTO, NUGRAHA (President University, 2018)
    Purpose The purpose of this study is to investigate the intention of Indonesian generation Y West Java province consumers to use the services of Grab Car and the factors that influence this intention. The independent ...

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