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THE IMPACT OF BRAND EQUITY ELEMENTS ON CUSTOMER PURCHASE INTENTION (TOYOTA AVANZA IN EAST JAKARTA AS A STUDY CASE)
Irawan, Jonathan Canny
(
President University
,
2015
)
THE INFLUENCE OF BRAND EQUITY TOWARD PURCHASE INTENTION (A CASE STUDY: KARTU AS GSM SIM CARD PROVIDER AMONG THE STUDENTS AT PRESIDENT UNIVERSITY)
Karina, Nurul
(
President University
,
2015
)
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Author
Irawan, Jonathan Canny (1)
Karina, Nurul (1)
Subject
Brand Association (2)
Brand Awareness (2)
Brand Loyalty (2)
Perceived Quality (2)
Purchase Intention (2)
Brand Equity (1)
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Date Issued
2015 (2)
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Yes (2)