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ANALYSIS ON THE INFLUENCE OF BRAND EQUITY TOWARDS CONSUMER PURCHASE INTENTION CASE STUDY OF NOKIA/MICROSOFT LUMIA IN PRESIDENT UNIVERSITY
Stephen
(
President University
,
2015
)
ANALYSIS ON INFLUENCE OF BRAND EQUITY TOWARD CONSUMER BUYING DECISION FOR XL PRODUCTS AMONG PRESIDENT UNIVERSITY STUDENTS
Nainggolan, Cohen William Manggading
(
President University
,
2015
)
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Nainggolan, Cohen William Manggading (1)
Stephen (1)
Subject
Brand Association (2)
Brand Awareness (2)
Brand Equity (2)
Multiple-Linear Regression Analysis (2)
Perceived Quality (2)
Brand Loyalty Consumer Buying Decision (1)
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